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TiVo is a type of DVR that allows user to capture television programs and record them to internal hard disk for later viewing. The TiVo basically functions just like video cassette recorders or VCR

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Introduction

TiVo is a type of DVR that allows user to capture television programs and record them to internal hard disk for later viewing. The TiVo basically functions just like video cassette recorders or VCR but with more sophisticated software and hardware to record programs. In addition, live programs can be paused or rewound to repeat a sequence and unlike tape based recorders, a program that is on the process of being recorded can be viewed from the beginning. Advantages: * Convenience - gives total control of what you want to watch and when. ...read more.

Middle

* Ratings are then used to determine the user's preferences to suggest some shows to the user. * Season Passes allow TiVo to record a show each time it is aired regardless of when the show begins. * pause and rewind live TV Disadvantages: * Privacy Concerns-TiVo's capability to collect usage data may intrude into the privacy of its subscribers. * Difficult to understand * Can Tivo afford to provide Ad free viewing experience? Issues with channels and Advertising companies Adoption process: * Awareness - Aware of it but has no info * Interest - seeks info * Evaluation - decides ...read more.

Conclusion

They probably are not very well educated to explain the benefits to consumers. The product benefits are difficult to understand. Trial Helps in Adoption. All customers who tried it adopted it. But to try this, the users have to understand this product. But the early adopters and sales force do not do a good job of explaining the features. Hence trial rate is no picking up. The TV ads do not convey the advantages well enough. Fix one or two specific advantages as differentiating points and send the message clearly across. They tend to be very brand loyal and talk up their TiVo and it's technology to everyone they know. ...read more.

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