• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

TiVo is a type of DVR that allows user to capture television programs and record them to internal hard disk for later viewing. The TiVo basically functions just like video cassette recorders or VCR

Extracts from this document...

Introduction

TiVo is a type of DVR that allows user to capture television programs and record them to internal hard disk for later viewing. The TiVo basically functions just like video cassette recorders or VCR but with more sophisticated software and hardware to record programs. In addition, live programs can be paused or rewound to repeat a sequence and unlike tape based recorders, a program that is on the process of being recorded can be viewed from the beginning. Advantages: * Convenience - gives total control of what you want to watch and when. ...read more.

Middle

* Ratings are then used to determine the user's preferences to suggest some shows to the user. * Season Passes allow TiVo to record a show each time it is aired regardless of when the show begins. * pause and rewind live TV Disadvantages: * Privacy Concerns-TiVo's capability to collect usage data may intrude into the privacy of its subscribers. * Difficult to understand * Can Tivo afford to provide Ad free viewing experience? Issues with channels and Advertising companies Adoption process: * Awareness - Aware of it but has no info * Interest - seeks info * Evaluation - decides ...read more.

Conclusion

They probably are not very well educated to explain the benefits to consumers. The product benefits are difficult to understand. Trial Helps in Adoption. All customers who tried it adopted it. But to try this, the users have to understand this product. But the early adopters and sales force do not do a good job of explaining the features. Hence trial rate is no picking up. The TV ads do not convey the advantages well enough. Fix one or two specific advantages as differentiating points and send the message clearly across. They tend to be very brand loyal and talk up their TiVo and it's technology to everyone they know. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Computer Science section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Computer Science essays

  1. Smart Card System

    and also a login table that store all the information when they log into the computer. Information such as serial number, username, password, hostname, IP, login time and log out time. This is to track back all the user that has used the computer before.

  2. Investigating Visual Programs

    due to its object oriented - event driven design. VB is Event-Driven * In event-driven programs the user dictates the order of program execution. * For example, in the Move Ball Program by clicking on a button with the mouse (the event), user chooses how the ball will move.

  1. CP3 - Proposed Solution to a Realistic Problem - Apartment Administration software

    When compiling a low level language it is also much faster because it is closely related to, and easily translated into machine language. Low-level languages lack the conveniences of a high-level language however it is usually possible to write more efficient code in them.

  2. You need to discuss the advantages and disadvantages of someone in your

    Sales Assistant How do you keep your records? We currently have a filing cabinet in which we keep all of our records including, customer details, sport equipment details and sales details. How often do you use the current database? Not at all Once a week Every day Several times a day What is the most restricting aspect of the current database?

  1. I have been given the task to design a database for a company called ...

    However if I were to document the complete production of the system I would have used the systems life cycle. The systems life cycle helps designers to approach the design of a system in a methodical way. There are several variations of the cycle but below is the most common.

  2. Different ways of data capture

    ADVANTAGES: Hard to forge the characters *Characters can be read even if cheque is crumpled or dirty *Characters = readable by humans unlike barcodes. 7.Magnetic Stripe - Credit cards, debit cards, Railway tickets, Phone cards have them the strip encodes up to 220 characters of data.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work