Ways of Promoting a Website

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Ricki Lambert

Assignment 5

Website Management

Task 1

Introduction

In this task I shall be looking at the methods of promotion for my website in order to enhance potential audience. I have no money to do so, this will ensure that I find alternative methods and these shall be described below. Firstly however it is important to discuss and describe how a website can work. When this has been assessed we can start to raise our website up the rankings, this will help us succeed in making our websites popular.

How does a search engine work?

A search engine works on a few simple principles, all of which, if followed will allow a website to enhance its reputation and order. Firstly it is important to realise that a search engine cannot just find a website without realising that its there. It needs some form of common denominator to help aid the searching process. This is where the user (website creator) must come in to play. It is important for the user to create a description of the site this will be used when submitting the website to a search engine. The search engine will also look for relevant words, headings and Meta tags all within the website and this information s generally gathered by a programme. They are sometimes referred to as spiders, robots or gatherers. The website when filtering through website content must try to ignore any short, blank, non descriptive words like and, it, or, as etc, these are known as stop words. Once this has been completed the search engine will compare the amount of a key words compared to similar websites and give it a rank which is stored on the search engines database, this is the very essence of a search engine. The information is logged on to the database using a proprietary formula or an algorithm.

Submitting to a Search Engine

To submit to a website is very easy, the site you wish to submit to will normally have a link on it, and this can then be clicked to submit. The user (if submitting to google) will be presented with a similar screen as the one below; it is the form that is imperative to how the site will be ranked. As you can see the form has an option to add comments, ultimately these comments will play a big part in the overall listing if the site. Adding relevant, keywords in the comments section will aid the user in search engine optimisation.

Cost Promotion – URL and Hosting Costs

It is impossible to avoid paying the URL and hosting costs so they can be seen below;

 - £8.89 per year

 – hosting £3.99

Free Website Promotion Plan

Search Engine Optimisation – Based on How the Search Engine Works

There are many things that can be done to promote a website. Some are more important than others, however if as many steps as possible are followed then the chances of success are increased. Firstly I shall be looking at increasing my rank (which is stored in the search engines database) as high as possible. This can be done in a few ways but mainly by doing the following;

∙        Keyword density – It is important that on the website I have as many key words inside the text as possible.

∙        Keywords in the domain name again will increase the chances of a higher website ranking

∙        A page title is very important – it will be the first thing people will see in the search engine and if typed correctly will portray a good image before they have even seen the site

∙        Change the image files to key words

∙        Adding meta tags to the headers of my HTML

Affiliates

This is a very useful system if trying to enhance website traffic. An affiliate is also known as reciprocal linking. This is where two or three sites link together to increase website traffic to the site and can play a major part in the maximisation of rankings in the search engine database. When using a link to another site the search engine will take in to account the quality and ranking of the site. This is why it’s a very beneficial feature to have. It pays to look at websites that contain information similar to your own and then see what affiliates they have, this is then the opportunity to take advantage of these websites to link to you, from here you can look at their reciprocal links and so on.

Internet Based Media

Many people use the internet today for viewing media and listening to music. You tube and such sites are all big in this field and therefore would be ideal places to advertise my website. Many people visit these sites on a daily basis and for many different reasons. My idea for the promotion of my website on you tube would be to make a video of spurs goals and pieces of individual skills and so on and make them in to a small video. This would then get uploaded to the you tube site. At the beginning of the clip I could then advertise my site with a phrase like the following “for more information on the Tottenham Team visit ” Although its not massively advertised it is still another way in which a user of you tube could possibly be diverted away to my site, thus business poaching. The same method could apply to the world famous my space site, and even then I could use my affiliates to display my sites link on theirs.

Join now!

Coding and Adaptations

Another very clever idea would be to use a piece of code within my website to try and entice users to come back to it when they have visited. To do so I will make a link that when clicked, stored my link in to the users favourites, thus there will never be any trouble of the user finding his or her way back to my site.  An example of this can be seen on the following page.

Task 2

Web pages can be created for many bespoke purposes and ...

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