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How my Market Research affected my marketing strategy.

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C. How my Market Research affected my marketing strategy. Said previously I have chosen to launch a health bar within the Confectionery industry. From my questionnaire the only people that did not eat chocolate was a small selection of women, I further found out that it was because of health risks and dietary levels. Out of the 30 people 3 did not eat chocolate, this is a gap in the market and the way to fill it would be a health bar. From the results it would be safe to say that from every 300 people 30 of them would eat health bars. This result is very worrying because that is still a very small market share just 1%. If the market share is just 1% why a health bar. Females buy bars from the supermarket most (most probably in bulk). This helps us know where to place the product and that we could be selling the product in quantities of 6 or 12. Question 10 showed us that it would be careless to launch a bar for a time of day other than the afternoon, however, further analysis shows that it was mostly men that bought chocolate bars at this time of day and women bought chocolate bars whenever. ...read more.


Brand problems = reasons why we should launch a health bar. After Swot analysis I have identified more reasons why We should launch a health Bar. - Too much competition and variety in the milk chocolate product industry. If we were to launch another milk chocolate bar many ME2 products would follow it and destroy its reputation. However, if Cadbury's was to launch a health bar in the growing health bar market then it would be huge there is no major brand leading this sector giving us the opportunity to be the leader. The market is growing and the market share is not getting enough health product. - History of Cadbury's is milk chocolate so everyone expects yet another milk chocolate bar, which is probably already out in the stores. How research has helped my market strategy in the promotion of my product. Females from the questionnaire shop in supermarkets this means advertising within the store on display stands aswell as around the store on large posters up on advertising boards. Promoting to children aswell as the mums would increase sales because they would go home and ask their mum to buy the product, which is a) ...read more.


Competitors affects on Cadbury's Recently it is clear that there is a lot more competition from health bars in Cadbury's what was before an indirect competitor now holds a high market share. If Cadbury's was to enter the Health Bar market then they could steal many of the customers almost creating a monopoly affect. Launching a health bar could be followed up with crisps, sweets, drinks etc. These factors I hope prove that a health bar is wanted, needed, a huge opportunity and the best one that has come for many years. With an issue of Obesity and the possibility of Fat Tax supports the idea of a Cadbury's health bar which would enter a growing market with the heritage and name of Cadbury'' behind it possibly creating a monopoly affect controlling the Health bar market. In an ageing population mid age females are going to be looking more and more about their health and their kids health. We know that other brands have entered the market and been hugely successful, already we've seen products like Kellogg's creating a vast majority of products and all being successful like winders which almost every child has tried in England. ...read more.

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