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Compare an article in the Independent with the article in the Daily Mail, addressing the following aspects; layout, content and language.

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Introduction

Compare the article in the Independent with the article in the Daily Mail, addressing the following aspects; layout, content and language. From this comparison, what conclusion can you draw with regard to the targeted readership and intended selling point of each newspaper? The Daily Mail and The Independent are two different types of newspaper. The Daily Mail is what is known as a tabloid newspaper and focuses directly on the most popular events, human interests and trivial matters .A tabloid newspaper differs from the standard paper this is included in its size, the range and depth of its coverage and the ratio of images to text. a Tabloid is around half the size of a standard broadsheet paper, reports are more simplified or more direct and compact versions of a report, they also include a lot more images relating to the article. A tabloid is often found to be extremely biased and tries to influence the public's opinions on the reporters own certain views. Dictionary definition- a newspaper popular in style with bold headlines and large photographs, having pages half the size of those of the average broadsheet. 2- anything in the compressed or concentrated form. 'The Independent' is a broadsheet style newspaper. It generally focuses on the true given facts and includes great detail and goes into great depth in its articles. Dictionary definition-The Broadsheet, in a printing and publishing, is a single, large sheet of paper bearing printed matter, usually in a solid block. The Independent newspaper was founded in 1986 and The Daily Mail in 1896. Here are the circulation figures for both newspapers. The Daily Mail had a circulation of 2,428,260 but The Independent however onlyhad225,639. That comes to a difference of 2,402,621. This is also showing us that The Daily Mail sold more copies. The readership figures from The Daily Mail were 5, 605,000 and The Independent 567,000, a difference of 5,038,00, proving that more people read 'The Daily Mail'. ...read more.

Middle

Luke's aunt said: 'He was a very sensible boy. He would stick up for himself if he got picked on, but he certainly wouldn't go looking for trouble.' A family friend said: 'They do not know how a lad of that age can be carrying a six-inch knife around school' As this event happened in a school it was bound to create fear therefore the children were sent home on a day of reflection. What I feel is quite disturbing and inconsiderate is that an advert for the AA is also included on this two page spread I feel this will distract some people and is quite offensive and is almost saying that -yeah, so what a kid is dead. We need to cramp in this advertisement so we can make money. This is a tragic and an emotional story and shouldn't go unnoticed. Also included on the pages is- the date, the name of the paper and the page number written in Roman numerals and normal numbers. The way in which the paper is set out (presented) will affect its rate of sales, good or bad. The ways in which the daily mail achieves positive sales and a good sales rate is shown in there trademark bold headlines, large images in vivid colours and variations in font style. These are all ways that maintain the daily mails sales and to capture the publics eye. Just because the article in the daily mail is based upon a factual event doesn't mean what they are writing is the truth they often use incorrect information e.g. it says he was stabbed in his leg and severed an artery but it was later shown he was actually stabbed in the chest. This was maybe used to make the story sound more dramatic, and is very often over exaggerated. There are a lot of interviews and surplus comments. ...read more.

Conclusion

The Independent concentrates on getting the point across using mainly the truth. They report to us facts and give huge quantities of detail in their honest stories. I personally think that The Independent is the 'better' of the two. It gives the truth. It doesn't have to lie to sell itself. The stories are packed with detail and facts and have not been over exaggerated. They tell readers about worldwide news; they inform people about the world we live in. They let the audience make up their own minds and have their own personal opinion and it is not made up for them they are non-biased. I thought that 'The Daily Mail' was not as appealing because their stories are usually biased and they only tell people what they want them to hear. They focus on selling as many newspapers as possible and they will lie to do it. They do not allow the readers get emotionally attached or let them have their own personal views and opinions. The stories are not written on facts or figures but on lies and extreme exaggeration. Although I prefer the independent I believe it was quite controversial of it to broadcast murder and death on the front page. I thought that they would have put it on the inside, if not all of it at least a section of it, this would have been more respectful to the child and maybe privatised his death slightly. On the other hand this may not have been what people wanted as it may make the nation, maybe even the world realise the danger of knives, and the how the increase of violence is affecting the families of victims like Luke. It could also encourage parents to keep an eye on what their children are participating in and what they take to school and other places. It also identifies the fact that not only is it in the cities and urban areas that tragedies like this happen and people are murdered but it can happen at a school in the countryside to a child by their bully. 1 ...read more.

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