Describe the growth of teenage culture in the USA in the period 1955-75.

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Describe the growth of teenage culture in the USA in the period

1955-75

The average teenager was very different in 1955, to that of 1975. During the 1950’s young white middle class people had a lot more money to spend on themselves than any other generation. They were unquestionably better off than young people in other countries and indeed than what their parents had been during the years of the great Depression. Companies were starting to reply with products that were specifically targeted at them and ‘teenage fads’ were starting to become a lot more profitable. Teenager’s annual spending power had increased by 15 million dollars between 1950 – 1959.

After the war 75% of high school boys between the ages of 16–17 owned a car. So this obviously meant that the car would play a very important role in young peoples lives for years to come. Teenagers now had far more leisure time and a lot more spending money. Youth Culture was taking on a new direction. Transistor radios, magazines and rock ‘n’ roll records were starting to boom with sales.

In the late 40’s noisy teenagers called Bobbysoxers appeared. They astounded their parents by fainting at Frank Sinatra concerts. Their neighbours were starting to get fed up with them playing their records so loudly. This maybe could have been the start to the growth in teenage culture.

In 1956, Elvis Presley was established as being one of the biggest pop stars in the world. In that year record sales were 90 million, and 10 million were Elvis. He was a definite success with teenagers, but however not with parents. They didn’t like his sensual style of performing, his long sideburns and permanent sneer. They also believed it encouraged teenage crime.

Other young people ‘dropped out’ of standard society altogether and became ‘Beatniks’. The 1957 novel, On the Road, by Jack Kerouacs, chronicling free sexual behaviour and rejection of parental morality, attracted many young and rebellious intellectuals. The ‘generation gap’ was a very hard concept for older Americans to understand. With books and even movies being made, it was starting to become a very appealing kind of lifestyle to teenagers who were growing bored and tedious with their lives.

The film, The Wild One, was one of the firsts of its kind. It sent out a message of rebellion, of young people forming gangs, cruising in cars, drinking heavily and flirting with danger. Indeed after its film release, the actor Marlon Brando, who played the tough and angry leader of a leather-jacketed motorcycle gang, became a role model for many young people.

Teenage rebellion was an entirely new thing. Even the concept of ‘teenagers’ assumed a new significance. In the past, young people had simply copied their parents’ tastes and fashions, and had been kept firmly in their place. The ironic thing about the teenage rebellion was that it happened when the USA was at its most prosperous.

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There are many different reasons why teenagers rebelled. It might have been because their parents had safe and quite lives after the upheavals of the Second World War. This could have led to teenagers wanting to take a risk and an adventure all the more.

Rebel without a cause was undoubtedly a youth film, which stands out above all the others. An actor called James Dean was one of the main characters in the film. His character has fights with his father, gets into trouble with the police for drunkenness and plays ‘chicken run’ with a local gang leader, Buzz, in ...

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