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Describe the main differences in the presentational style of the Radio 1 breakfast show and the Spire FM breakfast show, giving examples of content, to include a trail and commercial (for Spire FM) and a sweeper and a news wrap (fro Radio 1).

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Introduction

GCSE media studies Describe the main differences in the presentational style of the Radio 1 breakfast show and the Spire FM breakfast show, giving examples of content, to include a trail and commercial (for Spire FM) and a sweeper and a news wrap (fro Radio 1) For the past few months I have been studying two different radio stations, one local and one nationwide, paying particular attention to the breakfast shows. Radio 1 is a nationwide, public broadcasting service, owned by the BBC and funded by TV licensing fees. Radio 1's target audience is fifteen to twenty five. ...read more.

Middle

The radio day doesn't differ between the two stations, both have a breakfast show, a daytime show, a drive-time show and evening/over night shows. However these shows may be under different names and be on at different times. The breakfast show is noticeable through its conventions. These conventions include: * The music * Sweepers (advertise the radio station) * Trails (advertise other shows on the station) * News reports from the previous day or news on what happened in the night. * Weather reports for the whole day * Presenters * Travel News * Competitions Spire FM has a larger target audience that they have to aim to appeal to; because of this they have to use the conventions differently. ...read more.

Conclusion

Spire FM, being a local broadcast airs local news as well as national news. The presenters also have different presentational techniques. Sara Cox presents in a laddish, matey way, this seems friendly and appealing to 15 - 25 year olds (the target audience). Spire FM present in a humorous but sometimes 'cheesy' manner, this appeals to the 15+ audience. Also the quizzes and prizes are different to suit the listeners and budget of the company. Radio 1 offers big, money can't buy prizes, such as meet Eminem. They give these prizes away in humorously named, phone ins. The questions they ask in these games are easy general knowledge that the target audience would know. b ...read more.

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