Describe the main differences in the presentational style of the Radio 1 breakfast show and the Spire FM breakfast show, giving examples of content, to include a trail and commercial (for Spire FM) and a sweeper and a news wrap (fro Radio 1).

GCSE media studies

Describe the main differences in the presentational style of the Radio 1 breakfast show and the Spire FM breakfast show, giving examples of content, to include a trail and commercial (for Spire FM) and a sweeper and a news wrap (fro Radio 1)

For the past few months I have been studying two different radio stations, one local and one nationwide, paying particular attention to the breakfast shows. Radio 1 is a nationwide, public broadcasting service, owned by the BBC and funded by TV licensing fees. Radio 1’s target audience is fifteen to twenty five. Spire FM is a local broadcasting service which broadcasts from south Wiltshire and west Hampshire and is owned by Radio investments LTD and gets its funds through advertising. The Radio 1 breakfast show begins at 7 ‘o’ clock am and finishes at 10 ‘o’ clock am, it is hosted by Sara Cox. The Spire FM breakfast show, hosted by Matt and H, starts at quarter past 6 and finishes at 9 ‘o’ clock.

The radio day doesn’t differ between the two stations, both have a breakfast show, a daytime show, a drive-time show and evening/over night shows. However these shows may be under different names and be on at different times.

The breakfast show is noticeable through its conventions. These conventions include: