• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Discuss the presentational and structural features of the two adverts to show how they attempt to persuade the reader"

Extracts from this document...

Introduction

MEDIA COURSEWORK "Discuss the presentational and structural features of the two adverts to show how they attempt to persuade the reader" In my essay I am going to analyze two adverts. One is a charity advert and one is a mobile phone advert. I am going to look at the following features e.g., language, illustrations, layout, etc. I am also going to look at the presentational and structural devises. I will discuss how they attempt to persuade the reader. The charity advert is persuading us to donate to them. The mobile phone advert is persuading us to buy their product. I am going to compare & contrast the two adverts. The headline in the charity advert is "Saved from Slaughter". The whole headline is in bold text and the headline is a reverse headline. It is white text on a black background. The words "Saves from" is on its own in the first line and the word "Slaughter" is on the second line. It has got a reverse headline so it stands out and it is different from other headlines on other newspapers. The words "SLAUGHTER" is in capital letters so it is different and it will stand out from the other two words "Saved from". ...read more.

Middle

It also looks lonely and sad. The background is very plain, it has bricks and it is standing on hay. She has got her head down suggesting it is depressed and cannot relax. The illustration is at the top of the page because it is important and that is where our eyes are drawn after the headline. The donkey is shown against a brick wall as the brick wall is dull and that the donkey lives in a very dull environment. The mobile phone advert has two types of illustrations. Firstly there are two mobile phones and secondly there is a table comparing the offers & prices. The two mobile phones are different. One is a black phone and one is a silver phone. The black phone has "actual size" written underneath it so we know what the exact size is and the silver phone is about half the size of the black phone, the silver phone is not the actual size. The silver phone is in silver not because they want to use colour but because it actually is silver and we know what colour it is and we know what we are getting. They have used a table because it is better than reading a whole load of information. ...read more.

Conclusion

This company logo is very common and most of the people should have heard of it in contrast to the charity logo. The language of the charity advert and the mobile phone advert is very different because the purposes of the adverts are very different. The language on both adverts is very persuasive, in the charity advert the language is very emotive and carefully chosen because of its connotations. The language is emotive because it is a very serious subject. The language of the mobile phone advert is also very persuasive, but it is friendlier and is in a very relaxed, informal manner because it is an offer and they would like us to be pleased with the offer. I have compared & contrasted two adverts, one is a very charity advert and is a mobile phone advert. In my essay I have discussed the presentational devises and the structure of the two adverts. I have said how the headline, illustrations, layout and the language try to persuade the reader. The purposes of the two adverts are different but I think that the charity advert is really successful because the language used is serious and the language is really important. I think that the mobile phone advert is not as successful as the charity advert as the layout of the mobile phone advert is not that effective. 1 Sohail Bhamjee ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. Magazine Show Assessment

    The guest will also usually have a short interview and in most cases the guest has a book or CD to promote. Even tough X-factor and The One Show are multi camera shoot, they differ in different aspects, their target audience is different while X-factor attracts more of the femenine

  2. Representations of men in lynx and gillette adverts

    The fact that viewers see the total opposite to a stereotypically good looking man still getting the girl just increases the satisfaction that any man can still get the beautiful woman. These two readings are what this study seeks to either prove or disprove.

  1. Analyse the Amnesty International appeal leaflet discussing the persuasive techniques and the effect on ...

    Again by using the word "home" instead of house, is used intentionally, because it's much more personal and relates to the audience. They also describe the actual killers in a way that can relate to the reader. "In Rwanda the nightmares have come to life- monsters with machetes and nail-studded clubs".

  2. How do Car Manufacturer's use Language, Structural and Presentational devices to Persuade Buyers? Compare ...

    Also personal pronouns personify the company '... and more enjoyable to drive than any polo we've ever built.' this quotation reinforces the last point as we've is referring to the company. There are many personal pronouns in this advert. Contractions are used by the car manufacturers the help the flow

  1. Newspapers were the first form of media text.

    This view is a key fact in the report and of the tabloid's character of the driver. Instead of the photographs illustrating the article, they are elaborate and work with the ambiguous headline to provoke assumptions and questions in the reader that can only be answered or proved by reading the article.

  2. How does Amnesty International persuade the reader to take an active interest in its ...

    The large caption reads "DON'T LOOK THE OTHER WAY." This is imperative, as it is a command to the reader not to turn away from people like Sallay. It forces them to read the article and take an interest. In the leading paragraph the shock factor is used again to inform the reader of the shocking statistic that, "Every twenty seconds...a refugee is created".

  1. Newspaper Comparison.

    But at a news conference last night he was reported to have said that he now believed the fire was caused by arson." This is perhaps another example of slight bias towards the opinion that there was criminal involvement in the fire; by ending the article with a suggestion that

  2. Compare and Contrast the presentational, structural and linguistic features of the two texts

    The paragraphs are kept short which holds the interest of the reader and often contain a statement of gossip or sensational information. The overall structure is peppered with visual techniques such as a bold red lines separating the two sides and their views.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work