• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Economics - supply and demand

Extracts from this document...


Economics c/w Supply is the amount of a product suppliers are willing to make and sell at a number of possible prices. The firm that I have chosen are a multinational company called 'Dell'. My firm that I have chosen to use produces many products such as; computers, handheld computers, laptops, printers, mouse and keyboards, flat monitor screens. It also sells computer accessories and separate repair parts like; hard-disks, DVD-RW drives. It sells products like CD-RW and DVD-RW disks which you can copy movies or games or songs onto them, they sell these as complementary goods of a DVD and CD player. Dell's type of ownership is a multinational company whose firm objectives are to have profit growth and "to cease an increase in their product sales", meaning they get a bigger part of the market demand for that particular product. They are an incorporated company as in they do have USA or UK parts to their company. E.g. their internet sites, they have separate internet sites like .co.uk and .com for all around the world. There is something called VAT/tax levied on their products, which is 17.5% on top of their selling price. The VAT/tax does not actually belong to Dell, it belongs to the government, and this is how the government get their money to dish out to separate parts of the market to help hospitals so that the public get satisfaction of safety. ...read more.


Whereas if an individual earns a higher income level then they will be expected to spend more as they will have a higher disposable income and will feel good about there purchase(s), they will also have a higher marginal propensity to consume (MPC). This theory states that for every � of income will have a willingness, or inclination or propensity to spend much of it rather than to save. In the UK the MPC is over 70%, meaning for every � of income we get, we spend 70p of it. Advertisement is also a factor. If there are advertisements on TV, radio, billboards or anywhere where the general public can see some people would become interested. But if people don't advertise then they will not know about your business and what you sell and is shift factors or factor that is likely to cause a shift of demand. But they need to make the advertising campaign an effective one. Adverts that do not appeal to the public will have a much reduced effectiveness at increasing sales. Fashion is one of the biggest factors, like clothes people want the new improved technology or new feature for a laptop. People don't want the older slower ones the want the newer more stylish ones because it brings attention to it, and ...read more.


Based on my above reasoning, my hypothesis is that it competes by having such a big global company that everyone realises and USP's and promotional which attracts more customers. Also by the amount of advertising and promotion which is broadcasted around the whole of the world. 1. What type of computer(s) do you have, either at home or work? Dell? Apple? Hp? Other (please state) 2. What types of computers have you seen advertised and are broadcasted either on the television or the radio that you can remember? 3. When you have gone abroad, have you noticed any of Dell's adverts or promotional campaigns anywhere? 4. Have you ever bought any of Dell's products that were on special offers? 5. Where did you hear about Dell? 6. What shops do you know that sell Dell's products? 7. When talking about computers is Dell ever mentioned? I have completed a survey at PC World, which sells all sorts of varieties of computers laptops and computer equipment in general. I then recorded many laptops of each make they had on show in their store. Dell 28 Hp 21 Acer 16 Apple 7 So as you can see from this set of results. I then asked the manager of the store and he told me that the best selling laptop was Dell. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Olympic Games Event

    In the same poll 85% indicated that they "welcome corporate sponsorship if it keeps the Olympics going", and, even more encouraging for sponsors, 30% said that "a company's involvement in the Olympics has a positive impact on my everyday purchasing decisions".

  2. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    Also the Value Added Tax (VAT) is another legal influence that has to be addressed. The internal influences and some external influences that would affect the viability of liqueur ice cream would be the marketing model of S.W.O.T. Strengths influence - This is an internal influence; this would be the business strengths.

  1. "The Advertising and Selling Program of the Avon Cosmetics Inc."

    National (General) Advertising National newspaper advertising refers to the advertising refers to the advertising done by any marketer who seeks to send readers to ask for a branded product or identified service at any store, showroom, or agency office dealing in such products or services.

  2. Marketing Promotional Strategy - A Mobile Phone Network for Marks and Spencer

    Family members and peers may perceive this as a service to have and people below 20 may see it as a "cool" product and may aspire to use such a service. Often the products people purchase are used to express individuality and status and Marks and Spencer is seen as a supplier of quality.

  1. Create ing your own business - create a full plan on a business of ...

    This action plan shows a basic brainstorm of the information I am going to need to research. 1. Do you take notice of advertisements? 2. Do you listen to adverts and which one if yes? If yes then specify below: 3.

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    We will claim a marketing foothold in the city of Hoboken by the end of the year. Potential viewers will learn of the show through a major advertising campaign, starting with an initial blitz occurring during the Hoboken Fall Art and Music Festival.

  1. The principle of advertising is to sell a product, or to sell a lifestyle.

    For example, advertisements made to appeal the elderly usually exclude the interests of the young. An advertisement might appeal to its target audience by portraying their likes in a positive way and portraying their dislikes in a negative way. Levi's jeans have a target audience of teenagers and young adults aged 13 to 25.

  2. Marketing Promotional Strategy.

    There are many different types of customer but the one I intend to target is primarily the young affluential holders of a Marks and Spencer card and those who are buying the "Per Una range of clothing as they are most like to use current technology.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work