• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Explain the importance of understanding and interpreting leisure trends and forecasts for leisure managers, and provide examples of their use."

Extracts from this document...


"Explain the importance of understanding and interpreting leisure trends and forecasts for leisure managers, and provide examples of their use." "Explain the importance of understanding and interpreting leisure trends and forecasts for leisure managers, and provide examples of their use." The continually changing and occurring, media driven sports industry must be fully aware of the current and upcoming trends which occur and impact youth and society. To develop an insight into the relationship between both understanding and interpreting leisure trends and how this directly implicates leisure managers they need to be completely aware of how their ideas will be interpreted by the public. The concept of understanding and interpreting leisure trends comes from the basis of being able to recognise and have vital information, which can be interpreted accurately. From these accurate decisions, new plans can be made, for the future with knowledge that success is a likely outcome. The idea of success is strongly associated to planning, which involves the knowledge and experience of being able to research and estimate previous and new leisure trends, all this with the assurance of recognition. From this the everyday changes, which occur, give way for forecasting and the needs of leisure providers' participants to become recognised and further advanced in terms of their expectancies. ...read more.


Every year increasingly more young people are becoming more influential in terms of how they dictate and spend their leisure time, what they do in their leisure can be determined by leisure managers. As global communication is beginning to take over everyday activities, more leisure time and activities are being aimed at technological advances. For example the Internet, which gives great way for new trends and faster communication from other influencing nations, such as the USA. Regarding sports, the UK is directly influenced by the USA; predominately in the sports industry, with such sports as basketball and more recently the large interest in golf. Much of what leisure centres focus upon with young people in sports is basketball and it has become a favoured and trend setting sport for leisure managers to target. "Sports like golf, squash and sailing, which used to be associated with elite groups, and restricted membership clubs, have been 'popularised' and made available to a much wider range of people through municipal golf courses, sports centres and water sports facilities." Benington & White. (1988). Page 247 Leisure trends are taking place in various different scenarios, from increased leisure time during infancy through to adulthood, where people are beginning to experience more self-employment and early retired leaving them with more freedom. ...read more.


To have a good understanding of their markets needs the managers need to have general idea on what and when they going to be selling and advertising to the diverse leisure individuals so that they aim the right products to the right 'audience'. The idea of leisure managers is to put forward future products and see whether these make new trends and overall as Veal (1994) quotes page 122, "influence people's behaviour". Thus, leisure managers need to understand, have knowledge about their market and the needs of the people, and they need to be manipulative in their strategy of getting the knowledge of the trends to their market segment. Overall, leisure managers need to have experience in all departments, especially being able to understand and interpret future trends, so that they can exploit their powers and develop their knowledge further in terms of their ability. The more dominant and persistent leisure managers strongly affect people but if there is no need for certain leisure activities, then, their will be no public response and the trend will easily fade out and new trends will takeover. Sport is a very easy trend to take advantage of, as most leisure managers target the young people, since the leisure managers are aware that young people are at a very impressionable age can easily become involved in general excitement and 'hype' about leisure activities. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marketing Media and Audience Feedback

    Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages including television, radio, movies, magazines, newspapers, the Internet and billboards. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, and

  2. Visual basic project of the booking system

    Including the Exit Sub just before the End If, as I explained before this will stop the message boxes appearing one after the other. m) There should be a drop down menu on the form. looking at my gesign I see that I drop down menu would make look nicer

  1. Boots: Functional Areas.

    The sources of finance available to a business are a loan, overdraft, and sponsorship from companies such as Charles Worthington, which they did and selling shares to people who want to buy them. Boots might raise money to finance expansion plans by either selling more shares, opening a loan, getting

  2. The Coca Cola company - You need to consider the current market, find a ...

    Secondary research: using existing information. The marketing department is also responsible for developing the businesses, Marketing Mix. This means that they must get the right: * PRODUCTS - what features does the product have that make it suitable for the target market?

  1. Marketing's Influence on Impressionable Adolescents

    Contradictory to the claim that advertisements are meant to switch drinkers of one brand to another, a USA Today survey found that "teens said ads have a greater influence on their desire to drink, than on their desire to buy a particular brand of alcohol" (B. Horovitz, M. Wells, 1997).

  2. Consumer Behaviour

    One of the key tasks in designing and executing promotional programmes is the selection of appropriate media for advertising and other forms of communication. The range of possible media choice is extensive but will ultimately be governed by factors such as the budget available and the target audience profile.

  1. Analyse and explain how Nike manage their customer relationships.

    Converse is a globally recognised footwear brand, while Cole Hann is a supplier of men and women's casual luxury footwear. Bauer is the world's leading manufacturer of hockey equipment and Hurley International is a premium teen lifestyle brand (www.nike.com). Although marketing is extremely important to the success of Nike, it wouldn't be very effective without producing a quality product first.

  2. Create ing your own business - create a full plan on a business of ...

    This means advertising the product. * Place- this involves making sure the product is in the right place at the right time, so the customers that want to buy it can do so. Marketing Mix for Slash Slash is a company that is looking to make profit through mobile phones.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work