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For our media studies project, Gurpreet and I have decided to design and produce a series of advertising posters for a new horror movie

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Introduction

Media Studies Practical Production Brief - Module 3 For our media studies project, Gurpreet and I have decided to design and produce a series of advertising posters for a new horror movie. We plan to make our posters of the same style of those used in magazines, newspapers, public billboards and of course the cinemas. This project is mainly aimed towards a target audience of males. The age of our target audience is from 18 years old and above. Although many teenagers from an age of 16 may want to see the film because of its narrative image and rock music soundtrack, we don't want the film to be seen as just another "teen horror movie". Therefore we are giving it an 18 certificate. If we give the film a 15 certificate it denotes a simple storyline and makes it less appear horrifying. ...read more.

Middle

It is crucial that when we create a poster, that it must be instantly recognisable as a film from the horror genre. There are so many stereotypical settings for the horror genre films, for example graveyards, churches and dark surroundings etc. Characters in horror genre films also support Propp's theory of a hero, dispatcher, helper, villain and princess. Considering conventions, each genre has its own individual features and reappearing ideas. These conventions make the genre what it is. With our project we will look at conventions very closely to make sure our film is accepted as a horror film. For iconography, the icons used will be instantly recognisable to the horror genre, for example knifes, blood and screams. Finally, when designing the posters it would be useful to think about the power of connotation levels in the colour, shapes and language. We will carefully select the right choice of colours and shapes to denote the horror genre. ...read more.

Conclusion

In both posters the deep red and black colours clearly bring in connotations of fire, blood, evil and darkness which you expect to find in any good horror film. To make our posters in an effective way I have used a vast amount of technology. Since I enjoy IT, graphics and art I think I done a good job in creating some professional and realistic looking posters. Software that I chose to use for the poster design was Macromedia Fireworks, Adobe Photoshop and Paint Shop Pro 8. These types of software were used to manipulate and arrange images taken from my digital camera and scanned pictures from my scanner. Microsoft Internet Explorer was also a helpful resource for Gurpreet when he had to look for previous posters on the film 'End of Days'. We both thought it would be best to get the posters printed of at a qualified printing shop to achieve a professional finish to our posters. ?? ?? ?? ?? Jagdish Lal ...read more.

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