The age boundary varies between the shows time on air so does the style of the news. An example of this method being used is, at 10 o clock on Fridays, the style of the news is greatly different to the news I am reporting on. The first difference is the duration of the piece, which is half the duration to the 4 o clock news, which is 90 seconds long, and also what is actually in the news bulletin. The news,the content of the 4 o clock news, is, the possible threat of war in Iraq but, the presentational style and content of the much later show is vastley different to the 4 o clock show. The show consists of the latest news on Snoop Dogg’s new movie and club information. This is news which affects people who listin to the show. This is the first common factor I have noticed between Radio one news is, they only use news which affects people who are listining. The BBC have taken consideration what the audience of each show wants and incorporated into the main program and the news, producing a show, which keeps up the image of the program throughout.
Kix 96 is very formal and the narrator was, clear and precise on what he said. The time the news is broadcast is not incorporated into the piece like the BBC. The same precise straight to the point method is used in every news piece regardless of the time also the duration is always around 305 seconds, compared to Radio ones 90 seconds it is a lot longer. They have used this technique because, the target audience is varied I know this fact because, on their website they state that ‘their target audience is varied in age ….so a middle line is formed to report the news’. This clearly states that their choice of reportin the news is styled so everyone likes it.
The next difference was the editing of the news piece together. Radio ones style was slick between news pieces. The time delay between each story was 0.2 of a second. Compared to Kix 96, which was on average about 3 seconds between each story. This fact shows thier are more resources available for Radio one than kix. The two stations have background music played throughout the narration of the news. Radio one’s choice was more noticeable than Kix. When there was an interview, the background music suddenly became louder; this was to cover up the hiss and the background noise from where the interview was taken. Kix do not take upon this action and any interview broadcasted is, plagued by hiss and background noise. The background music changes depending on, the time and the target audience. At 4 o clock the music is very mellow with a steady beat. At around 10 o clock the background music is at a higher tempo and is louder. This is a convention that audiences have come used to from Radio one. This is another example showing Radio one changing to suit the audience.
The professional style from Radio one shows the amount of resources available and also, the editing side of broadcasting to the BBC is given good consideration on Radio one. On the BBC website they have a statement which says ‘all aspects of the news either on television or radio have been done to the highest standard, foreground and background work, each plays a part in a show’. This is what a lot of people feel about the BBC. Many people when asked about the BBC have pre-conceptions of it to be trust worthy, well made, well established, for the people [because it is funded partly by the government] and high quality broadcasting standards. These qualities may not fall upon Kix because it is an independent news broadcaster; this gives the impression of a money-orientated business.
The stories on Radio one have, less work done to bring out the story than Kix 96. They instead use interviews with people who are involved in the report and employ a less detailed account of what is happening compared to Kix. At 4 o clock, there was an interview with a protester in London. The amount of time spent giving details of this news piece was 11 seconds, the interview with the protester lasted for 25 seconds. This is over 2 twice as much time spent on the account of the protester then the account by the narrator. The news bulltin was about the protest on the possible war on Iraq, by giving the protester the majority of the time I belive it was biased towards his side because, they were only persons insight on story.
Kix 96 starts with a jingle clearly stating who their audience is, ‘sky blues city news’. They have used a metaphor to describe Coventry as being sky blues because, it gives the public who are listing a nice reminder it is their news. When I listen to Kix 96, I can immediately recognise it to be a local radio station because, of the news, which is being broadcasted, and the accent of the presenter seems to me, as having a regional accent and, also his enjoyment when he read out the coventry city football result and then ending with ‘come on you city’ is a clear indication of where his roots are. This only emphasises the point of, Kix 96 being connected with the public of Coventry. Radio one clearly has no specific region, its seems from this approach that the news is from across the U.K. Instead of Kix 96 almost unforgiving, approach on stating what region it was for.
The BBC has produced a news bulletin that has the sole purpose for the 16-24-age boundary. This is done by the use of colloquial language by the narrator to make it easier for. The words used in the news piece which are specifically aimed at teenagers to understand the news they are ‘there have been waves of peace loving protesters’ and ‘more on the footy later’. These are just a few quotes from Radio one about the use of colloquial language because the target audience does not want much detail in their news radio one doesn’t put it in. this make the piece considerable smaller than Kix, 220 seconds shorter. They also focus equally across the country’s news. The narrator of the news almost seems familiar because of his accent, this maybe my own personal opinion but, this maybe a tactic by Radio one. Using a person with a familiar voice to read out the news, to make it seem he is reading the news for the region the listener is from. This tactic can’t work with everyone e.g. listeners from Scotland or Wales.
The layout of the stories differs between the radio stations. Many of the stories are the same but the positions they are placed in script differs, there are reasons why this is done. Radio one tends to have stories on matters that are in United Kingdom first, then stories on overseas matters. This is because they feel people of Britain want to hear this first than other matters later, and also they want to get across that they are concentrating on you, to get that closeness feel. Kix 96 have a different view they start of with the most important news first than local events after, they don’t need no pretence because, the viewers already have background knowledge that it is local radio. An example of this happening is radio one starting the news bulletin with the protest in London about war on Iraq. Kix 96 instead started with a piece on talks over the potential war on Iraq. Both of these stories are on the same subject but each have a different feature to the same story. Radio one went with the British publics view on the situation while; Kix 96 went with the worlds view on the situation. This shows how each of the radio stations feel about each story, and how they portrait this in the news.
The duration of the two news bulletins is significantly different. Radio ones news last 90 seconds a lot less than, Kix 96, which is 310 seconds. This is because, Kix 96 has to report local and national news and also weather, which co-incidentally Radio one does not do. This is because; Radio one chooses to not put all of the information of the story in the news bulletin because many of it listeners are not interested.
The news for Kix is split into two parts national news, which comes first then local news. The local news report last longer than the national news by 30 seconds. This shows that the audience interested more in, the news near them. They make the news relevant to Coventry by the amount of information, which is given in the local news is staggering to what, Radio one gives for their news. Street names, name of the police station which handled the situation and where the person if treated, stayed. This gives the listener knowledge which he or she might of already knew of, giving them an idea of what’s happening in their area.
On conclusion the two radio stations have a lot of things in common but the differences between them are significant. Radio ones blatant attempt to make it self seem like a local radio station. Many of the conventions, which we associate, radio one as being, is portrait in the news. The cool factor is played throughout the news and the laid back approach is design so the audience will enjoy it. Kix 96 is the opposite too Radio one because, they are extremely formal on how they present the news, which signifies the audiences taste. On reflection both radio station produce a news bulletin that satisfies their target audience. The one I favour the most is Radio one because, it is specially designed for my age group and the laid back approach on the telling of the news, is something unique.
