• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How important is distinctiveness and originality in the ever changing television market? Answer with reference to a range of existing television channels.

Extracts from this document...


How important is distinctiveness and originality in the ever changing television market? Answer with reference to a range of existing television channels. Distinctiveness and originality are always key in any aspect of the media, as it allows anything to be set apart from the rest, drawing the audiences attention towards it. However distinctiveness and originality are becoming a thing of the past as ideas are running thin. Constantly we are able to see similar or replicas of past programming on our screens, whether it be in reality television, soap storylines or big dramas. The BBC have always been known for is popular programming. In the early days of the BBC, they strived to follow a common trend of having an educational programme, follow an entertainment programme. However, as such programming scheduling has been scrapped, both educational programmes do appear in the scheduling. ...read more.


With The Blue Planet exploring the earths final frontier, from the deep to the shore, from pole to pole. It revealed new and extraordinary life and behaviour that had never before been captured on film. While Son on God used breakthroughs in archaeology, astronomy, forensic science and history to help viewers make up their own minds about the man who changed the world. There is said to be no crisis of orginality in British television - though there may be for ITV. Why is this? Well for one ITV has a very important and unique posistion as the only UK channel expected to deliver a mass audience to advertisers, day in day out. With this kind of pressure on their backs ITV have the most to prove with originality and distinctiveness in their programming. Numerous programmes have catered to these needs in recent years. ...read more.


Channel 4 continued to find new formats and reach new audiences with Musicality, Cheating At Athens - Is It Worth It?, Bollywood Star, The Great British Asian Invasion and Time Team's Big Dig. Overall i feel that originality and distinctiveness has great importance of the ever changing television market, as it sets each channel apart form one another. Also it allows us all to see the potential that these channels have and what they could do when they enter the digital age after the analogue switch off. With this originality and distinctiveness, will the Big 5 be able to compete in the digital age with numerous other channels pinning for the maximum audience share? Yes, i feel they will as they will have a step up on the other channels with their programming. However i feel that this will only happen if the Big 5 continue and improve their originality and distinctiveness in programming, instead of settling for a common concept. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Television section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Television essays

  1. Marked by a teacher

    Describe the impact of television in the 1950s and early 1960s.

    5 star(s)

    Television broadcasts had become a lot more informal by the 1970s. Colloquial terms were used in favourite to Standard English to provide comical effects. Programmes now portrayed more violence and sex scenes in the 1970s than the 1950s despite 'dumbing down' after the criticisms throughout the 1960s.

  2. Match of the Day Production Schedule

    to get from their homes to their office which could store the database of all the players and news and then to the studio in order to hand the research to everyone. At the pre-production stage there will be a designated time and place for meetings to occur for the next show.

  1. Delia Smith and Jamie Oliver are both extremely influential television chefs, however their methods ...

    This is done off camera. Whereas Jamie, turns on the tap, quickly dashes his hands under the water, wipes his hands on a tea towel and commences with his dish. I think that Delia may believe that these conventions needn't be shown on TV, as they take the focus off the aim of the programme and waste time.

  2. A Comparative Analysis of television channels FIVE and BBC.

    The audience shares increased, and peaked in 2004. The channel has the lowest audience share of the terrestrial channels, but, in its defence, Five is not received in all of the UK's homes.

  1. What is the significance of 'flow' for an understanding of television?.

    Williams talks of the way in which 'flow' is used to attain the viewer's attention: "...trailers of programmes to be shown...this became important to broadcasting planners to retain viewers - or as they put it, to 'capture' them..." (Williams, 1974: 91)

  2. Realism and Television

    With the popularity of the reality tv culture it has been argued that these types of shows have tainted the significance of documentaries (Branston, Stafford 2006:.455). Documentaries have the ability to showcase complex subject matter with an accurate and credible approach.

  1. Discuss "Quality Television" - Lost and Sex and The City

    In one particular episode, ?The 23rd Psalm?, flashbacks consist between Nigeria, the present day and a Nigerian beechcraft airplane that crashed on the island. ?Mr Eko? becomes aware that drug addict ?Charlie? has possession of a heroin filled Virgin Mary statue that he realizes has a connection to his own past.

  2. Media Studies - mass communication revision notes.

    Important Events in Global Political Economy - After World War 3: Bretton Woods agreement is formed. - What was Bretton Woods? - Two main features: 1) Maintain currency exchange rate by tying each currency to U.S. dollar $. 2) Gold was linked to the U.S. dollar at 35$ an ounce.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work