How important is distinctiveness and originality in the ever changing television market? Answer with reference to a range of existing television channels.

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How important is distinctiveness and originality in the ever changing television market? Answer with reference to a range of existing television channels.

Distinctiveness and originality are always key in any aspect of the media, as it allows anything to be set apart from the rest, drawing the audiences attention towards it. However distinctiveness and originality are becoming a thing of the past as ideas are running thin. Constantly we are able to see similar or replicas of past programming on our screens, whether it be in reality television, soap storylines or big dramas.

The BBC have always been known for is popular programming. In the early days of the BBC, they strived to follow a common trend of having an educational programme, follow an entertainment programme. However, as such programming scheduling has been scrapped, both educational programmes do appear in the scheduling. But the question is how original and distinctive are these programmes that the BBC are producing? Well firstly the BBC have publicly admitted that they will be reducing their amounts of repeats to below 10% in their programming schedule within the next 10 years. But will this help the BBC become more original and distinctive? In one sense it will, as the BBC have become well known for having constant repeats they will now have to think ip exciting ideas to fill the slots of the original repeats. However will the BBC crumble under the pressure and resort to common concepts and genres, such as reality and soaps? Well it seems not as the BBC have made a vow to bring the best original ideas to the screen, Saying that the channel will invent, refresh and discover new passions and interests. New educational programmes such as The Blue Planet and Son of God are among the line up. With The Blue Planet exploring the earths final frontier, from the deep to the shore, from pole to pole. It revealed new and extraordinary life and behaviour that had never before been captured on film. While Son on God used breakthroughs in archaeology, astronomy, forensic science and history to help viewers make up their own minds about the man who changed the world.
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There is said to be no crisis of orginality in British television - though there may be for ITV. Why is this? Well for one ITV has a very important and unique posistion as the only UK channel expected to deliver a mass audience to advertisers, day in day out. With this kind of pressure on their backs ITV have the most to prove with originality and distinctiveness in their programming. Numerous programmes have catered to these needs in recent years. For example the television revival of John Galsworty's Forsyte novels The Forsyte Saga, and also The Jury, ...

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