Media effect

she tends to be. In addition, seeing people suffering, bleeding or killing each other in violent films may make the children think of the world as a rather dangerous place and thus we have a generation whose minds are dominated by insecurity and uncertainty as a result of the media. Sexuality is also another serious problem: films, music videos and all those sorts of things containing sexual content are being broadcasted widely and frequently. The Internet also plays a part in this, as easy access to Internet nowadays also means easy access to pornographic websites. Besides, dirty lyrics from the songs also have a strong impact on the children. For example, a band called the Pinetree has just released their newest album and one of the songs is:” And I cannot concentrate in my studies. Sex is kinda fun and I will do when I have nothing else to do”. The lyrics might ring a bell inside the children in a negative way while the actual meanings is to show them the effect of having too much sex which is failure in academics and so on. Parents nowadays do not seem to have much control over what their children are doing. They do not know if their children are doing homework in their room or actually watching pornography on their laptop. In some cases, it is even worse: the parents do not care at all and this is just another push the children to unhealthy media text and further depravity in their lives.As a result of that, those negative effects will lead to not only problems of physical health but also school performance failure. Because of the huge amount of time the children spend viewing television, listening to music, watching films, playing computer games or surfing the Internet, they become more sedentary, and obesity is the result. Children are just wasting their time, sitting their watching the TV with glassy-eyes, it seems that their brains are not working as much as they should do and bodies are not being used to do things in order for the child to develop. Things can be worse as children become less sociable and even become depressed and other psychological illness later on. Not only health but school achievement may also be affected due to spending less time on homework or assignments as the children are watching TV. Tobacco, alcohol and drugs have been increasingly glamorised in the media. As the purpose of advertising is to sell the products, the producers design the adverts in the most effective way to persuade the target audience to buy their products. Such adverts make children think that those things are good and the likelihood of them trying those products increases.The influence of media literacy on children is one of the most important factors, which was addressed by Renee Hobbs, who is a well- known psychologist in media influence on children area .She stated that media only affects those who lack the ability to analyse media messages, which means it does not affect all the children. There are children who are able to analyse those message and being fine with media. Even better than that, media does have positive effects on children at general. As the technology has changed, which has developed many other types of media, children are provided with easier access to study. Educational programmes and software are well received by the public for providing effective learning experiences and educational enrichment. The developing technology also provides opportunities to view varied social issues and to expose to the arts. Media is also taken for other activities as well. The study of The Kaiser Family Foundation finding shows that only 9 percent of children spend more than an hour using the computer for fun and 82 percent do the reading. Regardless of the claim about the negative effects of drugs adverts on magazine and newspaper on children, media also provides the factual information of those activities such as smoking is not good for health.  Besides, before and after pictures of people who take drugs and alcohol inform the children and warn them of the danger of doing that. Besides, watching violent film has been claimed to be an unhealthy phenomenon. People tend to be more aggressive as they watch more and more violent films. However, media also plays an important role in developing children's abilities to distinguish the reality and imaginary world shown in the films. In conclusion, the positive effects of the media on children are on a smaller scale than the negative effect. The educational messages are less attractive to children then violent ones. However, it is impossible to conclude anything yet, as there has been no research which indicates a clear relationship between media and anti-social behaviours. Whether the media affects children more negatively or positively need to be studied in more deeply to understand this relationship as the topic has been argued for a very long period.