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The Ratings War

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Introduction

The Ratings War The ratings are the number of viewers that a programme attracts. You can find information about the ratings from various sources, for example 'The Broadcast', a newspaper all about the media, containing the ratings. BARB official website also gives the ratings and details about them. There are also unofficial figures, which the company releases as 'leaked information' BARB is the Broadcasters Audience Research Board LTD. BARB is a measurement service providing television audience data on a minute-by-minute basis for channels received within the UK. These data are available for reporting nationally as well as at an ITV and BBC regional level. ...read more.

Middle

ITV, C4 and C5 are commercial channels, which means that they show and fund adverts. It also means to make a profit. The BBC also owns C4, so they get more money because of this. If you look both the BBC and C4 show educational programmes. On a weekday primetime terrestrial channel consists of mainly educational programmes and documentaries (35%). However soaps (only showing 6%) are considered the most important as they have the largest number of viewers. At the moment BBC are winning the ratings war, with 26% share of viewing and ITV are closely following with 24% share of the viewing. However ITV are winning the peak time share of viewers with 32% against BBC's 29%. ...read more.

Conclusion

popular film 9.61 million Only Fools and Horses was a success but not as good as last year because last years weren't as good as what people where expecting. Celebrity Blind Date was a flop getting just 5.90 million viewers. The shows mainly worked because of inherited audience, which kept viewers hooked to BBC 1. This Christmas, mainly ITV had programmes with celebrities on, for example, 'Who Wants to be a Millionaire', 'Celebrity Blind Date', and 'Stars in your Eyes'. These supposedly attract big audience, as viewers like to see celebrities' embarrass themselves, or do something that they don't do usually on National television. A programme that is good at this is BBC's celebrity Weakest Link, which shows the celebrities being 'bullied' by Anne Robinson. ...read more.

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