What is local radio better at than National Radio?

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Shalina Jelani 10PT                                                                                             08/05/2007

Mr. Antoine

Media Studies

Evaluating Radio stations

  • What is local radio better at than National Radio?

       Local and national radio both broadcast news but they both differ due to the fact that they have and use different techniques. First of all, national radio broadcast news from around the country and local just broadcasts local area news. National radio news is an individual’s work; it isn’t just copied from any journalist. The news is much more detailed and has less of gossip. It’s much more serious and formal.

      Whereas, Local radio news is abbreviated much shorter and simple. The news maybe copied from a journalist. It won’t be as detailed as a national radio will make it, even if it’s the same story! Local radio news is said in informal ways, the presenters will tell the listeners their opinions on the stories, whereas the national radio news presenters will just read the story.

     When it comes to music then I believe that they won’t be much of a difference because the local radio will play music by Kylie Minogue just the way national radio will. So to be honest I don’t think that they will be much of a difference. What can be said is that in different local radios, they tend to play music associated to their name. For example: Classic FM: this radio station will only play classical music, so one can not expect them to play rock or pop.

     National radios will advertise nights out in big cities such as Birmingham, London and Manchester whereas local radios will only advertise local nights out. Equally national radios won’t advertise local charity jumble sales whereas local radios will because obviously its local and they will want to inform their listeners. I think that one thing local radios will only do is advertise help lines for teenagers.

     These help lines can be for depressed teenagers or teenagers who are facing difficulty. Local radios advertise help lines such as ‘Talk to Frank’ and ‘Connexions’. This is one of the reasons why I would say that I prefer local radios to national because of what they advertise for the public. I do not know why national radios don’t do this.

    Local radio will also advertise programme that will be on the television whereas the national radio wont. If they national radio does then it will only be TV schedules of the big cities such as; London, Manchester, Leeds and so on. Local radios might also talk about the local scout team whereas the national radios won’t, maybe because there are too many cities for them to talk about.

     Another good reason why I’d prefer local radio to national is the act that local radios inform people of important announcements. They might tell the people that schools are closed due to bad weather whereas the national radios won’t do this. Local radio can also be linked to local schools helping inform parents of what’s going on.

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     There is also a difference between national radio presenters and local, I have noticed. Local radio presenters are more talkative and less formal then those of the national radios. For example Jojo from Galaxy 105 she mocks people to make her time on air be more enjoyable to listen and fun. She does this to make her show more humours. I don’t think national radio presenters do this because they rather make their time on air much formal.

     National radio presenters ‘don’t waste time.’ They rather just get on with their job and that’s ...

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