• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Womens representation in magazines - looking at Glamour and Cosmopolitan.

Extracts from this document...


Ruth AndrewsMS3 Investigation and Production5605 Women?s representation in magazines - looking at Glamour and Cosmopolitan. ?The women?s magazines industry is understood as a monolithic meaning-producer, circulating magazines that contain ?messages? and ?signs? about the nature of femininity that serve to promote and legitimate dominant interests.? ?Understanding Women?s Magazines ?Publishing, Marketing and Readerships? by Anna Gough-Yates, 2003, P.7[1] For my MS3 media investigation piece, I have decided to research into the representations of women in fashion and lifestyle magazines, Glamour and Cosmopolitan. I am interested to uncover why these magazines appeal so highly to their target audience and whether these representations can be viewed as negative - that such magazines ?produce a narrow and limited notion of what it means to be a woman?[2] or whether they empower and inspire women in the contemporary UK. An introduction to the world of women?s magazines began in 1963 with the first edition of The Ladies' Mercury, which ?promised to answer any questions relating to ?Love etc.? with ?the Zeal and Softness becoming to the Sex?.[3] The magazine was, ironically, made by a man. John Delton, the editor of The Ladies? Mercury stated that his magazine will ?respond to the most charming and entertaining issues related to love, marriage, behaviors, fashion and women's humor.? It was this edition that first featured the famous column of ...read more.


Glamour magazine also holds an annual event ?The Glamour Awards? ? a ceremony to honor extraordinary and inspirational women from a variety of fields, including entertainment, business, sports, music, science/medicine, education and politics, once again representing the ideology of Glamour magazines women as multi-dimensional and not simply focused on looking good. Successful and intelligent women such as JK Rowling Helen Mirren and Elizabeth Hurley have all gained awards. [13] I specifically looked at the November 2012 issue of Glamour (seen on the right) and analysed the cover and 3 articles as part of my primary research. The cover star, Christina Hendricks is shown wit h a long shot camera angle, showing her full body. Her pose can be seen as a generic convention as to what a cover girl usually stands like, her hand on her hip with a sultry expression on her face. The cover also subtlety highlights a sexual impression, as the headlines are positioned around Christina?s curves, three of which mention the word ?sex? or ?hot?. This is a direct representation that mirrors Christina?s reputation for being admired by women and attractive to men by her sexual confidence in her TV persona in hit US show Mad Men. Cosmopolitan was initially printed as a family magazine ?The Cosmopolitan? in 1886 in the USA by Schlicht and Field. ...read more.


Women don?t want to be ?less than? the standard presented to them page after page in Cosmopolitan and Glamour. Further into my research I conducted a questionnaire on women?s magazines which I gave out to 30 people. The majority of these people (21 out of 30) selected that the cover star would be the main reason for them buying a magazine, another 14 of the women asked, chose that they found cover star/celebrity interviews to be the most interesting part of a magazine. This shows that the cover star has a huge impact when looking at the readership and it is subsequently vital how the magazines represent these women. After conducting my research, I have come to the conclusion that I would like to produce my own women?s magazine - following the same codes, conventions, representations and layouts of Glamour and Cosmopolitan in order to address and reinforce my findings. I will compile articles that reflect a similar ideology and advertisements that are similar to those of a real women?s lifestyle magazine. ________________ [1] Understanding Women?s Magazines ?Publishing, Marketing and Readerships? by Anna Gough-Yates, 2003, P.7 [2] http://mediacrit.wetpaint.com/page/Judging+a+Magazine+by+its+Cover%3A+How+Women+are+Defined [3] http://www.guardian.co.uk/books/2008/dec/20/women-pressandpublishing [4] http://english.pravda.ru/society/stories/01-07-2010/114087-fashion_magazine-0/ [5]5 http://www.guardian.co.uk/books/2008/dec/20/women-pressandpublishing [6] http://digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/glamour-integrated-mediapack-august-2012.pdf [7] http://digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/glamour-integrated-mediapack-august-2012.pdf [8] http://digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/glamour-integrated-mediapack-august-2012.pdf [9] http://abhastingsa2media.blogspot.co.uk/2012/09/psychographic-society-groups.html [10] http://digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/glamour-integrated-mediapack-august-2012.pdf [11] http://www.glamourmagazine.co.uk/magazine [12]http://www.mind.org.uk/news/6609_frankie_sandford_launches_glamour_magazine_mental_health_campaign_with_mind [13] http://www.glamourmagazine.co.uk/celebrity/celebrity-news/2008/06/04/glamour-awards-2008-winners [14] http://www.cosmomediakit.com/r5/home.asp [15] http://mediacrit.wetpaint.com/page/Judging+a+Magazine+by+its+Cover%3A+How+Women+are+Defined [16] http://mediacrit.wetpaint.com/page/Judging+a+Magazine+by+its+Cover%3A+How+Women+are+Defined [17] http://www.guardian.co.uk/lifeandstyle/2012/may/13/eva-wiseman-womens-magazines [18] Reading Women?s Magazines? by Joke Hermes [19] http://www.youtube.com/watch?v=_FpyGwP3yzE ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. Peer reviewed

    Magazine Covers. The case study I had chosen to provide as my research is ...

    3 star(s)

    I was able to research other magazine covers that were relevant to the genre of magazine that I had based my project on. This was a help as it helped me to decide colours and layout on a real fashion magazine so I made my magazine seem as real as possible.

  2. How has the representation of women on the front covers of women's magazines changed ...

    This can be contrasted with magazines today which constantly feature articles about moving up in careers and having important status at work. Magazines today show different representations of women, which shows how it has changed over time. Women on the front of magazines today are glamorous, stylish, attractive, slim, youthful and natural.

  1. The importance of Magazines

    that most of the articles that it features would target girls not boys. Different sized fonts and different coloured fonts are used to add appeal to the cover. If certain articles are displayed in large print, they are used to be the main eye catchers.

  2. Comparing and contrasting two lifestyle magazines' editorials and advertisements.

    The magazines both target male and females and the conventional layout consisting of; front page, contents page, editors words, letter page, main articles, interview and then a page at the end on next months contents. The costs of the magazine diverge of each other, as there is more money in

  1. Magazine Audiences and Advertising. Particularly in womens lifestyle magazines, and More! in particular as ...

    and LOOK target young women with analogous interests in fashion, beauty and celebrities. Changes in the media industry with the introduction of the internet as an accessible form of free information have led to the necessity for many magazine companies to converge with an online version of the magazine in

  2. representationn of men in mens magazines

    it's quite playful about gender identity really - though sometimes that's just lost in the jokey laddishness - but particularly in FHM (which sells far more copies than its competitors - twice as many as Loaded) there are a broad range of types of acceptable masculinity on offer and a surprisingly conscious acceptance of masculinity as a performance."

  1. Representations of men in lynx and gillette adverts

    the more likely to be the people out at the Saturday afternoon matches (SHOOT magazine November 2002), with groups A and B sitting watching for the results, on their expensive Sky digiboxes. Psychographic profiling leads to grouping the audiences for both products into the same category of two American theorists, Young and Rubicam.

  2. Discuss the success of the Magazine Industry

    Garside states in The Sunday Herald (August 2000) that readership of many magazines are in 'freefall', particularly Sky Magazine with a loss of 40%. Suspiciously, this dramatic fall in readership had come about around the time that the internet began to gain in popularity.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work