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discuss issues relating to the ethics of socially sensitive research

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Culture bias occurs when people from one culture make assumptions about the behaviour of people from another culture based on their own cultural norms and practises. Within cultural research, you have two distinctions known as emic and etic. The emic approach studies are from within a particular culture and the etic approach is where a researcher may study behaviour from outside a culture. However, this could result in the imposed etic approach where you impose your own beliefs upon another culture. Walster et al's computer study was an etic approach into interpersonal attraction was carried out in North America and its results found that interpersonal attraction was the single most important factor. This was then generalised to all cultures, however, this research is guilty of Eurocentricm as it has taken results from the Western world and applied it to the rest of the world. ...read more.


Another etic approach is the SSC which was the strange situation classification study where we would expect attachment to be very similar across the world; however this was not the case. In Japan mothers hardly ever leave their infants alone with a stranger whereas in Israel, infants can live in a kibbutz and are looked after much of the time who is not part of their family. So these children probably showed anxious and resistant behaviour for different reasons. The Israeli are used to being separated from their mother but rarely have to be looked after complete strangers and is why they showed resistant attachment towards the stranger. Japanese children were rarely separated from their mother and this would be the main cause of their resistant attachment behaviour. ...read more.


The Australian separated the males and females and found that there was a 40% obedience rate compared to the females who only had 16%. This was because the female participants were asked to give shocks to a female victim and it suggests that there are gender differences that Milgram had ignored. A problem with all these 'replica's' was that they weren't done exactly the same way as Milgram had done it so these cultural differences that are being shown may have no value at all. Also a danger of replicating any study and carrying it out in a different country is that you may not receive the same impact as you were hoping to because the emphasis in language plays a huge role but is interpreted differently in all languages. ...read more.

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