Culture bias occurs when people from one culture make assumptions about the behaviour of people from another culture based on their own cultural norms and practises. Within cultural research, you have two distinctions known as emic and etic. The emic approach studies are from within a particular culture and the etic approach is where a researcher may study behaviour from outside a culture. However, this could result in the imposed etic approach where you impose your own beliefs upon another culture.Walster et al’s computer study was an etic approach into interpersonal attraction was carried out in North America and its results found that interpersonal attraction was the single most important factor. This was then generalised to all cultures, however, this
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