• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

For this project I am going to conduct my own content analysis research into gender representations and TV advertisements.

Extracts from this document...

Introduction

Gender Representations and John Elston TV Advertisements For this project I am going to conduct my own content analysis research into gender representations and TV advertisements. I am going to focus in on the assessment/analysis of either the work of Dominick and Rauch (1972). These earlier studies typically supported that the media did hold the traditionally stereotypical views that they had been associated with. Their results showed - * Women were 7 times more likely to appear in ads for personal hygiene products than to not appear at all. * 75% of all ads using females were for products for use in the kitchen or bathroom. ...read more.

Middle

From watching these advertisements I will record the following - * What the advert is promoting. * What gender the product is promoted by. * The gender of the Narrator. * Who the product is aimed at male or female I will also look out for women being portrayed in a stereotypical manner. I am watching adverts which appear on ITV1 between 7.30pm and 9.30pm. My full set of results are shown in the chart. If I was to compare my small set of results with that of Dominick and Rauch my results would be - * From the 3 Personal hygiene products adverts I had all featured women. ...read more.

Conclusion

My results are very similar to their results which could have some significance. However I have only conducted a very small content analysis compared with Dominick and Rauch. So it is important to remember that other factors could affect what is advertised on television. For example the time of day will effect what adverts are shown on TV, you will find that you will see more children aimed adverts on TV between 3pm and 5pm and more adult aimed adverts between 8pm and 10pm. What programme is being shown will also effect what advertisements are shown in the same way as the time. If given more time I could have taken a much more extensive amount of information and I feel that results would show results closer to the truth. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. Moral Panic and media folk devils.

    From the questionnaires I discovered that children know less on these subjects as they watch less TV news, tabloids and broadsheets in favour of magazines. Adults will have had a greater exposure to moral panics through tabloids (where most are created).

  2. To what extent do media representations of refugees and asylum seekers limit their integration ...

    essay will now attempt to link negative reporting with racist attitudes, before exploring how such racist attitudes limit the integration of asylum seekers and refugees within society. Previously the essay focussed on different aspects of negative reporting, including the use of derogatory language, the portrayal of overwhelming influxes of asylum

  1. I am going to examine how mass media representations of homosexuality have changed over ...

    He is a successful lawyer who works ordinary hours like normal heterosexual men; he is shown to be extremely loyal to his friends and is always there to bail them out of trouble they seem to get into all the time.

  2. Following Foucault's conception of subject and power, how do you account For changes in ...

    Using 50's filming, character and narrative techniques the storyline raised sexual and racial issues that would have been frowned on during that time. Other examples of change in the representation of sexuality can be seen in the icons and role models that grace our daily press, radio and television.

  1. How do the Representations of Women Differ in Men's Magazines Compared to Women's Magazines

    While Ferguson claims that it is only men that are instructed in this way, a similar approach is now being applied to men. However, this does not suggest there is an increasing equality in representations of gender roles; rather the magazines aimed at men simply increases gender stereotyping.

  2. "To what extent do representations in the printed media influence gender roles?"

    Take, for example, the idea that a woman is judged by her appearance more so than a man. If you doubt that this is 'true', then look at any text made for women and see how many feature fat women, old wrinkled women or women with greasy hair.

  1. Cultural and Media Analysis

    Although this film has been seen by many as a stinging indictment of consumer culture. Others take as a as key to understanding the new realities concerning masculinity. Primarily using the work of Laura Mulvey and Henry A. Giroux I believe that it is clear to see that the themes

  2. Are we influenced by TV and film? Briefly discuss the evidence and arguments for ...

    There have been many large scale social surveys including one by McLoed, which surveyed 624 thirteen to sixteen year olds, looking at the connections between the frequency of viewing violent television programmes and their aggressive behaviour. Although the results confirmed that those that watched more violent programmes were more aggressive

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work