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The aim of my questionnaire is to find out if there is a gender difference in people's attitudes to the media.

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Introduction

Psychology Questionnaire Aim/Predictions The aim of my questionnaire is to find out if there is a gender difference in people's attitudes to the media. The media is a multi million pound industry; we are exposed to it everyday making it a very influential factor of our lives. Men and women are represented in many different ways in the media; in my questionnaire I want to find out how men and women view the media and if there is a gender difference there. I also wanted to find out how aware different genders are of prejudices in the media. Finally I want to know how different genders view the media expectations for their gender. From the data that I will collect from my questionnaire I predict that men will less aware of prejudices in the media especially sexism, as this will usually affect women more than it will men so they will be less interested in it. I think that women will be aware to a greater extent of the media expectations for their gender; I predict this because there are more media expectations for women than there are for men. Population/Sample The population that I will be taking my sample from is that of the students in my sixth form. My sample size will be twenty people; ten male student and ten female students. ...read more.

Middle

13) Which gender do you think is under more pressure to conform to these media expectations? Questions types In my questionnaire I used mostly ten point semantic differential scales for the answers to my questions. I chose to use this type of scale for my answers because it allows the subjects feelings on the question to be answered appropriately. Procedure I conducted my questionnaire in my sixth form; I handed out copies of the questionnaire to ten males and ten females in the canteen. I gave the questionnaires to one person at a time and stayed with them until they had filled them in. By doing this I was able to explain to the subjects how to answer the questions so that they would not make mistakes, thus increasing the ecological validity. Results Male results 10 point scale 1 2 3 4 5 6 7 8 9 10 Question 1 1 1 3 1 1 1 2 Question 2 3 2 1 2 1 1 Question 3 2 1 4 2 1 Question 4 1 2 1 4 2 Question 5 2 2 1 2 1 2 Question 6 1 1 1 3 1 2 1 Question 7 1 1 1 3 1 2 1 Question 8 2 1 1 2 2 1 1 Question 9 2 1 2 1 1 2 1 Question 10 ...read more.

Conclusion

From my conclusion you can see that none of my predictions were correct. Men seemed to have more of an idea of prejudices in the media than I gave them credit for. Also men seemed to be just as aware of media expectations as women are. Evaluation The sampling method that I have used in my investigation is not a good one. Giving questionnaires to random people in your surrounding environment may result in some sort of bias in your answers (like minded people usually hang around together). The population that I took my sample from (students only) isn't very broad; the majority of students in my sixth form will be from a working class background. I could not make any firm conclusion from my results, I found that there was no clear link between peoples attitudes to the media and there gender. To expand my investigation I could have investigated links between people's attitudes to the media and differences (for example ethnicity or social class). My questionnaire only contained thirteen questions, to get a better picture of my subjects' views on the media I could have asked more questions. My questionnaire was comprised of 'ten point semantic differential scale' type answers, to get a better insight into peoples attitudes I could have included different types of answering styles (for example a 'five point likert scale' type answers). Daniel Comey Psychology Mr. Stone ...read more.

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