• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"The media reflects society; just as there is diversity in society, there is diversity in the media."

Extracts from this document...


Richard Dilley "The media reflects society; just as there is diversity in society, there is diversity in the media." Since mankind first transmitted news, views and opinions there have been debates as to the reasons behind people doing this. These debates formed the basis for sociology in mass media and are the subject of this essay. The theories people deduced to use in this great debate have since developed from their humble beginnings and are now examined throughout the world. The two most widely used theories are ironically the two most conflicting, Pluralism and Marxism. We'll start with Pluralism as it's focal point is the quote that began this essay. Pluralist theory views the media as being an institution that offers society with a wide selection of views to be used by the various groups of society. All society has some diversity within it and as such the media presents people with the information they wish to hear. British society is particularly diverse and is made up of different groups of race, religion and class to name but a few of the factions. Pluralists believe that the presence of media in society has no other use but to give people the range of views and information that will best cater for their needs. ...read more.


This is due to several variables. These variables are: varied exposure (personal, political, practical and technological factors will limited the extent to which an individual or group are affected; the type of media used to convey a message (pictures can often say a lot more than words, as is true with charity adverts such as the NSPCC); the way the media is presented (the language and form used to show information can shape the way the audience analyse it). Supporters of Marxism often make several criticisms of Pluralism. They point out that media corporations themselves fund much of the research done to evaluate the content and messages of the media. This will, in most cases lead to a bias and much results distorted to reduce concern about the problem. Another criticism that is made is related to the relationship between journalists and politicians. Blumer and Gurevitch are just to whom heavily support that fact the journalists need to gain the acceptance of many politicians to allow them to interviews and news coverage. Politicians also need journalists to share their view as otherwise their political party and its actions would receive very little good publicity to help their campaign. ...read more.


They set the limits of media ownership and as such the content. As I mentioned earlier, if people do not want the information then the lack of demand for it would cause the firm's demise. "The media reflects society; just as there is diversity in society, there is diversity in the media." When asked to what extent I accept this view, my answer would be far from simple. I would agree with in the sense that I believe the aspect of pluralism it refers to. However, there are indeed many issues that must be taken into account, the first of which being, myself. If I entirely agree with this view then ideology has worked. The 'ruling class' have succeeded in creating hegemony within my thoughts and actions. I appear perfectly happy with the so-called exploitation of the masses. I would much rather have conversations with my friends about when Alan Partridge buys his slippers or Homer Simpson's family antics. This might be because I enjoy it, or maybe because I merely simply think I enjoy it. Therefore, I do accept the statement quite to a degree but I also feel that my view may change as I develop more sociological knowledge and can base my decision on more evidence. Words: 1224 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Media section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Media essays

  1. "Any sociological explanation of the influence of the mass media needs to take into ...

    He concluded that a high exposure to TV violence increases the degree to which boys engage in serious violence. This is because these boys see violence as a 'legitimate problem-solving device'. Again, this is suggested by the cathartic effect. Belson's study was continuous since he made a long-term study which is quite similar to longitudinal study.

  2. Assess the Pluralist theory of the media and ownership

    The Instrumentalists' main arguments would include that owners set the frameworks of their organisation and determine the long term plans of their investments. They would ultimately argue that media is a tool of ideological control to reflect interests of the powerful and that controllers only possess operational control.

  1. Assess sociological explanations of the relationship between crime and the mass media.

    Because of the intense police activity, the police now begin to understand hippie culture, and as a result, the hippie entrepreneur will stop selling the drugs, thus prices will rise.

  2. Sociology Structural Theory and The Media

    Marxists look at the media in terms of ownership and control. Whoever owns media has effective control. As with the functionalist perspective of the media we can look at problems involved with the Marxist perspective.

  1. To what extent do media representations of refugees and asylum seekers limit their integration ...

    Similar to Baudrillards theory, news-framing refers to the way in which the news acts as a frame through which reality is socially constructed. Frames don't just convey the news, but they influence the audience by transmitting positive and negative cues, which help shape the way the public think.

  2. How does the media represent female bodies?

    However this method did not eliminate bias as I had to make judgements about what went in each category using my own opinion which may have differed from someone else's. Also when it came to analysing and explaining my results I found that content analysis gives me figures but doesn't actually explain itself.

  1. Moral Panic and media folk devils.

    The film Child's Play 3 was blamed for influencing the two child murderers of Jamie Bulge. The national tabloid The Sun condemned the film and publicly destroyed copies of the video, this was ironic however as the owner of the newspaper also owns the televisions company Fox who showed the film three nights previously.

  2. The issue of media ownership is a complex one and therefore, I look to ...

    In studying the diversity of suppliers and its affects on society, we can see that media ownership is of great significance with the continuous debate of when such ownership becomes an exploitation of power, influencing the content of its products.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work