Aggregate Demand and Aggregate Supply.

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Aggregate Demand and Aggregate Supply

  1. What are the determinants of Aggregate Demand and Aggregate Supply?

Aggregate Demand:

Aggregate demand is the total of all expenditures made within a country at an average price level. There are four main factors that influence the aggregate demand and can cause a shift in an aggregate demand curve. This are: consumer spending, investment expenditure, government spending and net export expenditure.  They can be represented through this formula: AD = C+I+G+NX

Consumer spending makes up the larges part of aggregate demand, which is between 60% and 70%. These include private spending on: durable goods such as cars and electronic goods, non-durable goods such as provisions, clothes, and literature, and services such as education, insurance, healthcare and entertainment. Consumer spending is strongly influence by the amount of disposable income, household wealth, interest rates and the expected future of the economy. Investment Expenditure makes up a smaller portion of the total aggregate demand. It is easily influence by interest rates which cause higher borrowing costs and thereby lower profit. Government expenditure is affected by the demand of public goods and services by the private sector through voting or other political activities. Net export expenditure is the exports (expenditure of other countries on the country’s goods and services) minus the imports (domestic expenditure of foreign goods and services). Export is determined by foreign income, taste and government, while the same factors determine the imports in our country. The higher the domestic income the smaller if the net export and the higher the foreign income the grater is the net export.

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The aggregate demand curve shows the inverse relationship between the average price level and the total demand. The movement along the demand curve is caused by the change in prices. The lower the price, the higher is the demand and vise versa. This is shown through P1-Q1 and P2-Q2 on the aggregate demand curve. Any changes in any of the aggregate demand determinants will cause the aggregate demand curve to shift. An increase in aggregate demand will cause the curve to shift to the right, from AD to AD2 and a decrease in aggregate demand will shift the curve to ...

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