Loyalty Cards
The introduction of Loyalty Cards to Sainsbury’s was a good method for them to increase sales. By Asda creating a Loyalty card then there customers will know they are getting more for there money, this is because every item the customer buys they will receive points on the card. This will then be good because if the customer receives a certain amount of points they may get a free gift or they could use the points for there next shopping bill.
BOG OF (Buy One Get One Free)
The BOG OF policy is a good and productive method as customers can buy a certain product and get another one free, this may only apply on selected goods but it does attract more customers to see what kind of offers are on. If customers feel they may like the offers then they will tell other people who live around them to come and see what is on offer.
Special Offers
Special Offers attract many customers and they can prove to be the talking point around the Asda area. Special Offers attract customers who shop at supermarkets like Tesco’s and Sainsbury’s there competitors and by Asda doing Special Offers they are gaining more publicity.
Reward Schemes
Reward Schemes can be mixed in with the loyalty cards but they are more likely to be bonuses, this is because reward schemes are like an extra thing to have, something that you have been given, this could be due to the fact your loyalty to the store. Schemes could include sending vouchers to amusement parks and discounts on in store products this will make the customer happy as they are receiving rewards for shopping at Asda.
Improve Facilities
By Asda improving facilities they could gain much more customers. If Asda were to update the toiletry facilities and disabled facilities they could really gain more and more customers. All this will prove costly and it will take a lot of time and effort, but the benefits are there will be more customers and much more facilities. For example there could an indoor crèche for the mothers to drop their children of while they can shop. A café on the side can help customers calm down and relax after they have done there shopping. All this will make Asda a state of the art supermarket and this will make it difficult for their competitors to compete with them. Benches can be installed so that the elderly could sit down and wait for their taxis.
Car Parks could be widened so that more space is available to park and there will be no arguments over where your car should be parked. More entrances to Asda can make it easier to get into the store and all thefts will be monitored via Security cameras and this will make elderly people feel safe and well.
A Friendly Atmosphere
A Friendly Atmosphere is vital to Asda as it helps determine the success of the supermarket. The customers must feel they can trust the employees with what they are doing and all food they have received is not in any sort way tampered with. The Employees must learn to react to Customer demand and always greet customers with a smile this will show that the atmosphere in and around Asda is very friendly.
