• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Customer service is providing service and information to customers, before, during and after the purchase of a product.

Extracts from this document...

Introduction

Customer Service Customer service is providing service and information to customers, before, during and after the purchase of a product. There are two types of customers, internal and external. 1. An internal customer is someone who works for the company itself, and knows about the products well. When an internal customer calls or we call them to sell a product, it is very easy to handle and understand them. When they have any enquiries, it is easy to talk to them, because they know what they talking about. ...read more.

Middle

It is easier to sell to them. Also, if they are happy with our service and products, they call us more often and encourage other customers to call us. 2. When we call customers from our outbound line, we advertise our products so we need to be convincing to the customers. It is harder to promote products because sometimes customers are not ready to buy. Next is the concept of USP. Customer service must show Unique Selling Point so that customers use only our brand. ...read more.

Conclusion

TV adverts are where advertisement about the product is done in the television. The strength is that more people come to know about the product easily. TV adverts are good for any business, and more audience can be reached. The weakness is that it is very costly and expensive to the company. I would like to conclude by saying that customer service is very important for any company. It helps to build good image of the company, and with a very high quality service, more customers will be attracted to the products. This will help the business earn more income. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a star student thought of this essay

3 star(s)

Response to the question

In summary, the report is OK. The report states different types of customer service, and how businesses may use these to attract sales via cold calling. However the student doesn't access how difficult some of these services may be to ...

Read full review

Response to the question

In summary, the report is OK. The report states different types of customer service, and how businesses may use these to attract sales via cold calling. However the student doesn't access how difficult some of these services may be to attract sales. In addition, the report does lack detail regrading how customer servers can be used to 'retain customers' (create loyal customers) by providing outstanding customer service. The student understands the difference between an 'internal customer' and an 'external customer'. In addition the student understands the difference between an 'in-bound customer' and an 'outbound' customer'. Although I would advise, writing how difficult it can be to use outbound customer services (as this is where you are trying to sell the product to the customer via telephone/e-mail). This is quite difficult, and the student could state how businesses overcome this challenge. In addition, further below the report it states that the business uses cold calling. However the student doesn't access how effective this method is. From my own knowledge, this method is becoming increasing ineffective as a way of selling a product/service via phone.

Level of analysis

The student doesn't state the reason to why customer service is needed to allow customers to purchase an product/service. The report could include 'The business will need to provide outstanding customer service, to allow customers to have all the necessary information to ensure that the customer can make an informed decision. Customers require to have all the information required, to make an 'informed decision', and this is when customers feel that there can trust the business'.

Quality of writing

The report states the term 'USP', this is explained slightly within the report. However this is a little unclear. The student needs to ensure that all technical terms are explained clearly, to allow the exmainer to understand with ease.


Did you find this review helpful? Join our team of reviewers and help other students learn

Reviewed by danielbeal 04/04/2012

Read less
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Customer service assignment.

    Although the staff and customers cannot see each other over the phone or through fax etc, it is still paramount that they create a good impression and be happy and polite over the phone as they would in person. It is important for Hollywood Bowl to keep a high standard

  2. Cadbury Dairy milk product mix.

    in packaging they might not buy as much products as wholesalers and supermarkets because they might not sell as much as they would sell. Business to consumers (b2c) Cadbury's promote their product to increase the awareness of their products by advertising.

  1. There 15 things what Tesco does to provide a good customer service to customers. ...

    * Effective and ineffective customer service - an effective customer service is where they handle complaints quickly and accurately and they also keep records of the complaints. An effective customer service also can even deal with difficult/aggressive customers very effectively.

  2. consistent and reliable customer service contributes to customer satisfaction

    must keep the workplace clean, they must make sure that their floors, steps, stairs, passages and gangways are properly maintained and it is kept from any obstruction and any substance likely to cause a person to slip and fall.

  1. Customer service Tesco's customer expectations

    This year Tesco is sponsoring the 2006 Tommy's Angel Award. This award will be presented to individual that deserves special rocongition for helping someone through a difficult pregnancy or a parenting promblem of any kind. The winner will be presented with a prize at the star studded Tommy's parent frendly awards ceremony held at an exclusive London venue.

  2. Internal and external constraints - Hamptons

    * If there is an age limit for a job, such as the job of a gym instructor, ageing workers may not decide to apply for the job or stay. Hamptons could try to solve this problem by providing more benefits for workers in this state, or not selecting workers like this in the first place.

  1. Classify the business according to its ownership - McDonalds

    And each of which is supported by a particular administrative office. The administration of each function is based on its offices. There are many administrative offices each with a specialist responsibility and function. The functional areas McDonald's has are as follow: * Finance * Production * Human resources * Marketing * Research and development * 1)

  2. Analyzing Toys "R" Us Case.

    For employees with busy schedules, it became difficult to fit in multiple trainings. Toys "R" Us decided to use a Microsoft(r) solution to enhance their communication practices. The solution combines Microsoft Exchange Server and Microsoft NetMeeting(r). The IT department decided to use a total Microsoft solution to avoid integration issues.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work