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Explain and Evaluate the work of motivation theorists and the new approach to women at work

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Explain and Evaluate the work of motivation theorists and the new approach to women at work. The work of motivation theorists explains the new approach to women at work adopted by Asda and the Midland Bank are very motivational. This in turn would benefit the company because the happier and more motivated their employees are the higher the standard of work is produced by them. They motivate people to achieve greater levels of performance. Motivation is defined as an influence that causes people to want to behave in a certain way. If motivation is combined with ability it results on performance. This is the reason Asda and the Midland Bank are both trying their best to motivate their female employees. Abraham Maslow's hierarchy of needs backs-up that people are motivated to act by an urge to meet the essential requirements of continued biological existence. Once these needs have been satisfied they seek to appease higher level of cravings. The idea of a hierarchy of needs has two important repercussions. Firstly, unless and until a lower order need has been satisfied, higher order needs do not motivate. ...read more.


The latter do not give positive contentment, but their absence will cause dissatisfaction. The use of the word hygiene can be explained by contemplating it in its normal usage. If you disregard to clean the kitchen, you will eventually endure the consequences. However, if the kitchen is thoroughly cleaned and therefore hygienic, it does not guarantee good health. Herzberg's hygiene factors include pay, conditions, supervision and pensions. These have to be satisfactory to obtain effort from the workforce, but they alone are not enough. In other words, they are necessary but not an adequate enough condition for motivation. Herzberg's motivational factors assimilate with social needs, self-esteem and self-actualisation in the Maslow hierarchy. The motivators are innate to the work and include a sense of achievement, autonomy, responsibility and recognition. Translated into practical management, Herzberg's theory led to the concept of job enrichment. This involves giving the individual employee greater freedom by removing some of the hierarchical authority. By enriching the job, management seeks to increase employee motivation. ...read more.


I say this because as mentioned above if the manager accepts that the employees are in the theory Y then it will lead to the managers "searching for appropriate ways to motivate the workforce" and creating a "more flexible structure". Both companies are motivating the workforce (especially the women) and creating a more flexible structure by allowing the women employees to feel that they are being rewarded for doing the work by allowing them to lead their family life as working. Both companies have realised that by having a motivated workforce they will have higher productivity levels, lower labour turnover, lower absenteeism, and greater willingness to accept rather than resist change and a greater willingness to contribute ideas and take on responsibility. All of these above factors are greatly beneficial to the companies. They have also realised that motivated workers are keen to be at work, take pride in their work, do not display negative attitudes towards the organisation, display a high level of commitment and get satisfaction out of their work. By taking these new approaches they are enriching their employees jobs, empowering them by letting them work flexibly. The workforce will be committed to the aims of the firm. ...read more.

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