• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Identify and describe realistic opportunities for the business to buy/sell in the target market.

Extracts from this document...

Introduction

Business Studies DAR P3 Identify and describe realistic opportunities for the business to buy/sell in the target market There are many opportunities for Peugeot in Argentina to sell cars. This is because Argentina has a large population, up to 37 million and one million are internet users; this would help Peugeot to get the sales required by Advertising and other sources. Also the other point which makes Argentina look attractive to Peugeot is that the high economic (GDP) that has risen over the years. From 1996 to 1973 there was a +4.3% growth average which is higher than the UK's growth average, this is due to the amount of population. ...read more.

Middle

Argentina has a broadcasting industry which is quite sophisticated. Advertising in cities of Argentina such as Buenos Aires, Posudos, Cordoba, Maron, Rosario and San Miguel De Tecuman. This is a good opportunity as these cities are highly populated. So many people will buy Peugeot cars. Peugeot also may use the internet to advertise, by advertising in Spanish an using advertising subjects based on Argentina. Also The economic growth suggests that there must be a better standard of living Argentina. This would mean they would have more income, which means that they can afford expensive, Luxury and Quality cars and other things. So this is why Peugeot came to Argentina. Argentina has a developed automobile industry; it has twelve international vehicle manufacturers. ...read more.

Conclusion

The market was initially closed to foreign competition, also shielded by protectionist commercial practices. Local manufactures produced wide range of vehicles in small branches and they were sold at very high costs. This situation has changed now as local production has grown from less than 100,000units 1990 to a record 458,000 in 1998. This making Argentina the fifteenth vehicle manufacturer. The rapid growth in the automobile industry has caused a bad effect on the market in Argentina, since 1994. But its is said that the industry is slowly recovering as in 2000 they had expected a production volume of approximately 400,000.units. This 30% above of 1999. In Argentina the amount of unemployed figures in 1999 was 14.2%. The total Inflation amount in 1999 was 1.8%. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Economy & Economics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Economy & Economics essays

  1. Development Theories - Describe the Harrod-Domar model of growth

    This could involve improving the quantity and quality of land resources, improving quantity and quality of human resources and improving the quantity and quality of land resources. Also by increasing the quantity and quality of enterprise will increase growth. The level of economic growth may be slowed down if there is a lack of entrepreneurial and risk taking managers.

  2. Chinese car market overview. Citroen case study

    * to integrate China in the world economy by bringing it more fully into the world trading system, and by supporting the process of economic and social reform that is continuing in China. * to make Europe's funding go further.

  1. Sports manufacturers

    Winter Olympics: This year's Winter Olympics, in Salt Lake City, Utah, will provide excellent opportunities for Nike to advertise. The Winter Olympics will also bring publicity if Nike-sponsored athletes are competing in events, displaying the Nike Swoosh all over the world.

  2. Global Business Plan.

    All of our air conditioners come with a remote control. Instructions come with the equipment and they are printed in English, Chinese, German, French, and Spanish. Our air conditioners are very convenient because they can be placed on the floor or mounted to the wall.

  1. In our report we will look into the expansion opportunities of the company aa ...

    As our long-term objective is to expand our operations throughout the member states of the EU, we have decided to identify the best mode of entry into this region. This, we intend to achieve by reviewing literature about factors that influence investment decisions abroad and mode of entry after which we will apply the resulting criteria to our case.

  2. Toyota Motor Company Limited

    The Company's market share expanded to 3.8 % on a calendar-year basis due to robust sales of the Yaris, which surpassed 210,000 units. Toyota also continued to extend its local production - it built 260,000 vehicles locally in fiscal 2002, compared to 180,000 in the previous year.

  1. This report will establish the opportunities and threats presented to Sony by the EU ...

    Comparative Advantage; some countries have comparative advantage, this when they specialise in a certain product or commodities or both. E.g. Taiwan produces electronic goods more efficiently than they produce wheat. Therefore they concentrate more on producing electronic commodities, hence Taiwan has an opportunity cost element so then they can increase driven profits or trade with other countries.

  2. Introduction to the TV market

    and ITV, whose market share shrank from 37 and 44% in 1990, to 27.2 and 29.3% respectively. This is a strong evidence that satellite/ cable is a close substitute to BBC1 and ITV, because while the market share of satellite/ cable has increased, the market share of BBC1 and ITV has fell.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work