The main cities in Argentina are Buenos Aires, Posudos, Cordoba, Maron, Rosario and San Miguel De Tecuman. The language spoken in Argentina is Spanish. At the main religion there is Roman Catholic.
Argentina has a broadcasting industry which is quite sophisticated. Advertising in cities of Argentina such as Buenos Aires, Posudos, Cordoba, Maron, Rosario and San Miguel De Tecuman. This is a good opportunity as these cities are highly populated. So many people will buy Peugeot cars. Peugeot also may use the internet to advertise, by advertising in Spanish an using advertising subjects based on Argentina. Also
The economic growth suggests that there must be a better standard of living Argentina. This would mean they would have more income, which means that they can afford expensive, Luxury and Quality cars and other things. So this is why Peugeot came to Argentina.
Argentina has a developed automobile industry; it has twelve international vehicle manufacturers. They also have coach manufacturers. They also have coach manufacturers which are Argentinean companies.
Also Peugeot must have thought why other companies have such as Fait, Chrysler, Dina and General Motors have set up in Argentina. But most of the other international automobile manufacturers have changed there local license agreements, this is because they went to secure them selves in the market. Peugeot had to grow there market in Argentina, as they knew other car manufacturers were, so they can compete. Here below is a table showing the amount of cars sold by Peugeot and the success of there business there.
Table Of Peugeot Car Sales In Argentina From 1990 to 1998
Argentina has manufactures motor vehicles since 1959, only eight years after the first vehicles were sold locally. The market was initially closed to foreign competition, also shielded by protectionist commercial practices. Local manufactures produced wide range of vehicles in small branches and they were sold at very high costs.
This situation has changed now as local production has grown from less than 100,000units 1990 to a record 458,000 in 1998. This making Argentina the fifteenth vehicle manufacturer.
The rapid growth in the automobile industry has caused a bad effect on the market in Argentina, since 1994. But its is said that the industry is slowly recovering as in 2000 they had expected a production volume of approximately 400,000.units. This 30% above of 1999.
In Argentina the amount of unemployed figures in 1999 was 14.2%. The total Inflation amount in 1999 was 1.8%.
