Internal and External Constraints Facing Venetian Ices Ltd.

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        Internal and External Constraints Facing Venetian Ices Ltd

Constraints are laws, which the company must abide by. There are two different types of constraints; these are internal and external constraints. Internal constraints are those that the company controls their selves such as:

  • Availability of finance
  • Existing company policy
  • Peoples behaviour

External constraints are decisions that are made outside the company’s control such as:

  • Government and EC legislation
  • Competitors behaviour
  • Lack of technology
  • The economic environment

The internal constraints facing Venetian ices include:

1.Equipment

Venetian Ices need equipment in order to produce their goods and also keep the ice cream frozen. So obviously they will need equipment such as freezers (to store the ice cream), new ice cream making machines in order to produce the ice cream for the customers. They will also need a mobile van, so that customers could get ice cream in different areas. Another equipment that Venetian Ices could have is packaging, this will be for customers who would want to buy a whole tub of ice cream from them. There are some problems, which may occur when replacement or extra equipment is needed. Venetian ices could in fact find themselves in a position where they are unable to afford the equipment that they would want available to them. In the case of additional equipment there may not be enough room on the sight of enough employees to operate all the machinery.

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2. Financing the development of a Franchisee operation 

Venetian Ices must provide finance to their franchisees in order to get them started and set up in the business world. Venetian Ices can get their finance from a number of places and ways. The first is retained profit, but that can possible prove difficult for them, as small companies such as themselves only tend to make a small profit. They can also get their finance from selling as much ice cream as they possibly can. Venetian ices would have to buy all the equipment and premised that they would ...

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