Our interview sessions to learn the functions of the department, the roles of the executives/managers, and to understand how the organization functions.

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Introduction

Hotels are not only places one can find great food and comfortable rooms; they are also centers for community life, entertainment, communication, and personal services.1 Thus, it is no surprise that the hospitality industry is labor-intensive; many staff members of all organizational levels are needed. The majority of these employees are entry-level personnel. Their work is directed by supervisors, several of whom were line level employees earlier. These "first-level" managers are critical to the success of the organization. They not only implement procedures and emphasize the organization's culture, but also serve as the link between staff and higher levels of the organization. 2

As a team, we interviewed six members of the executive team at Hilton Boston Back Bay: Debra Small, director of Human Resources; Edward Ortiz-Alcantara, manager of Human Resources; Paul Dwyer, Director of Security; Ruth Raposo, Director of Housekeeping; Stan Pendrak, Director of Catering; and John Sparaco, Assistant Banquet Manager. The purpose of our interview sessions was to learn the functions of the department, the roles of the executives/managers, and to understand how the organization functions.

The Seven S Model is a useful tool for companies to determine what works in their organizations. The hard variables - Structure, Strategy, and Systems - must align with the soft variables - Skills, Style, Staff, and Shared Values - in order for the organization to perform well (Exhibit A). This paper will analyze Hilton Back Bay and their use of the Seven S Model to determine organizational alignment.

2. SHARED VALUES: CULTURE:

* Organizational Culture

Organizational culture is the personality of the organization. Culture is like "the operating system" of the organization. It guides how employees think, act and feel. 3 Neither the company, nor the individual employee will progress unless a solid framework of values is instituted within the company.

The hotel industry, in all respects, "from its clientele, locality, or labor market," is probably the most culturally diverse of all industries.4 Thus, Hilton's organizational culture revolves around its people, its brands and high standard expectations in the way they operate around the world.5 These values are centered around employees, the environment, customers and their community. Every employee considers the Hilton working environment as a 'big happy family'. Managers at Hilton believe that this value and the positive working environment hold them together, and make them love their jobs. Providing a rich cultural environment motivates employees, maintains a satisfied staff and develops a better relationship between the managers and their employees.6 They believe that these values help them cope with different circumstances and work with different people from different backgrounds. These values form the common ground for them to work together. Managers at Hilton, such as Ms. Raposo, manager of Housekeeping, says "Even though it's a strict working environment, seeing friendly faces all around me makes me feel like I am a part of one big happy family".

3. STRUCTURE:

* Organizational Structure

In order to be successful, an organization must have an organizational structure that is consistent with the goals, strategies, policies, and procedures set forth. Hilton implements a formal hierarchy, which assigns legitimate power to individuals, who then use this power to direct work processes and allocate resources. Hilton operates under a mechanistic structure with a focus on a functional structure of departmentalization. As seen in Exhibit B, Hilton operates with a narrow span of control and high degrees of formalization and centralization. Regarding the Housekeeping Department, Ms. Raposo stated that her department is highly functional where her team members work in their specific field (i.e. housekeeping and laundry). An important advantage of this structure is that they foster professional identity and clarify career paths. Direct supervision is easier because managers have experience in that functional area and employees approach them with common problems and issues.7 By using functional structures, Hilton "creates an economy of scale that would not exist if functional specialists were spread over different parts of the organization."8

4. STYLE:

* Leadership

"I define leadership as leaders inducing followers to act for certain goals that represent the values and the motivations, the wants and the needs, the aspiration and the expectations, of both leaders and followers"9. Being aware of the organization's common goal, the managers should lead their workers in a way that would motivate them to work towards that common goal.

However, different leaders have their own unique ways of leading their workers. At Hilton, the managers have a common leadership style: people-oriented leadership. They are highly concerned about their employees and believe that the only way to earn their 'team members' respect and achieve the goal of their department is by giving them respect in return and showing that they appreciate their hard work. Mr. Pendrak, the Catering Department Director says "I believe in managing my team the way that I would want to be managed. I try to keep an open-door policy with my team at all times, and emphasize the power of making decisions for the betterment of the team". While a few managers freely allow their employees to participate in the decision making, the others only accept 'suggestions' from their workers. "What a leader does is less to motivate than to liberate, involve, make people accountable and cause them to reach for their potential" 10.

At Hilton, managers like Mr. Dwyer believes that to be an efficient and successful leader, he needs to involve team members in each major task, understand their needs and support their decisions. "I consider myself a working boss because I would never ask someone to do something that I would not do myself. I help people; they help me". Rather than being an autocratic leader, each manager believes in leading in a democratic way, by giving each employee a chance to express himself/herself. Hilton managers believe in equality. They place themselves in the workers shoes and consider what they feel about their job. They would "never ask a worker to do anything that they would never want to do." For example, Ms. Raposo says, "There is nothing here that I haven't done. I have kicked off my shoes and buffed the floor. I didn't know how to make beds. The first time it took me 15 minutes to make the bed. And that's a lot of time, considering the tight schedule each team member has. But I did it. To earn the respect of each team member, I work with them on a personal basis."

The managers at Hilton believe that an effective leader is one who builds a trustworthy, respectful, and friendly relationship with their workers. However, some managers do not allow their team members the liberty to voice individual opinions and participate in the decision making process. Managers should practice participative leadership by letting their employees make decisions, which gives them a sense of job satisfaction and a feeling of empowerment.

. Also, focusing highly on their workers might lead the managers at Hilton to ignore their production. It is equally important for a manager to give importance to their task (production) as it is to consider their employees. In the hotel industry, competition is extremely intense, and it is expected that each corporation has a high level of productivity in order to satisfy the customers' needs. Unless leaders drive their employees to pay special attention to their jobs, this expectation cannot be held. Therefore, it is pertinent for a successful and effective leader to be people-oriented and task oriented. Hilton managers should use the Leadership Grid (Managerial Grid) to asses their current positions as a people-oriented or task-oriented leader. By using this, leaders can improve their work quality by focusing on the negative aspects of their leadership skills.

5. STAFF:

* Selection, Training, and Evaluation of Employees

"The hiring and training of people that have the capacity and skills sets to deliver quality service is the first step to guest satisfaction," B. Thomas Goliano, CEO of Hilton Corporation once said. The first step in the hiring process is to select potential employees, who are thoroughly screened against "developed criteria, specifications, and a quality management culture."11 Each employee should be matched against the ideal to evaluate their suitability for the job.12 At Hilton Hotels, the hiring process begins with the Human Resources department. According to Ms. Debra Small, "Every applicant goes through the interview process and then we [Human Resources] decide which candidates suit specific departments."

Training allows management to make more effective use of manpower. It not only provides the means for enhancing performance of employees working at less than their best, but also for making better use of staff already working well.13 Training is necessary to meet performance goals in the hospitality industry. 14 There are six basic steps in the training process (Exhibit C). Hilton implements these six steps in their Training and Development process. The first part of the Hilton's training begins with the "New Team Member Orientation." This mandatory orientation introduces new team members to goals and expectations of the hotel as well as identifying the importance of member contribution. This is also the process that engages the new member in his/her new work environment. The second portion of the training process is "Departmental Orientation." This orientation focuses on the work area, tools, and skills of the job. It is also when training-on-the job begins using the Hilton Brand specific Standards, known as "Performance for Excellence." 15 Implementing a hands-on- experience is an advantage because it allows team members to learn at a faster pace, thus more productivity. The objective of training should be to help employees better perform their jobs. In order for this to happen, it is necessary for the employee to understand exactly what their job entails.16 Hilton fulfills this objective thoroughly during the training and development process. During training, the new team member identifies with the motivational core job characteristics of the job characteristics mode. Hilton's orientation sessions inform the new team members on what their level of skill variety, task identity, task significance, autonomy, and job feedback is. In turn, these characteristics set the basis for job motivation. Training also encourages employee cohesiveness. Employees who have similar values and skills will have more of an inclination to work together. By grouping employees together, training is easier because of task similarity and the opportunity to learn from each other.17

After the selection of new team members and the training and development process, performance appraisal and evaluation is the ongoing responsibility of every leader. 18 The first evaluation new team members receive at Hilton is a 90-day introductory period. As Mr. Ortiz-Alcantara, manager of Human Resources, explained, "This period evaluates the employee to make sure they are aligning with their position. If they are not, they will then be relocated to another department that suits them better." The introduction period is very important because employees need to fit in with their working environment to increase job satisfaction. After this initial evaluation, new team members are then re-evaluated one year after the hire date by their supervisors. This re-evaluation requires "a three-page form that grades the employees in specific regions." There are nine aspects of evaluating performance (Exhibit D). At Hilton, different managers implement different types of evaluations. For example, Ms. Raposo, director of Housekeeping, she says "evaluates [her] team members based on their performance and their motivation level. If they show keenness towards working on special projects without being mentioned to, they automatically are positively evaluated. I believe employees can show their eagerness to work by being well-informed." Performance evaluations should also be conducted periodically to inform team members of how they are doing and if their work is satisfactory or not.19 Mr. Pendrak, director of Catering, does exactly this within his own department. "Employees are evaluated and issues are reviewed as a group at weekly departmental meetings. Individual employee assessment is completed once a quarter." Hilton's performance evaluations encourage motivation by allowing team members to see that their rewards are directly proportional to their efforts. It also helps develop as well as reinforce their organization's culture.

* Individuals & Teams

"No individual is more important than the other. People on the team share varying degrees of responsibility, but the success of the team is really determined by the performance of each individual and the contribution of the individual makes the team effort" - General George S. Patton on Teams.

Today, teams are replacing individuals as the basic building blocks of organizations. The hospitality industry requires the coordinated efforts of a large number of staff members to come together and work cooperatively as a team.20 At Hilton Hotels, employees are called "Team Members." Each department is a team and all teams work together to properly accommodate service and products to guests. This is more formally known as "Individual Hospitality Department Teams." 21 Each department manager we interviewed emphasized the importance of cross-functional communication of different departments. Mr. Paul Dwyer, director of Security, explained that it was pertinent his department inform all other departments about any safety and security issues. Likewise, Ms. Raposo explained that Housekeeping "must also communicate directly with the Front Desk in order to ensure that sufficient supplies are available and there are personnel in place to fulfill the customer needs."

Hilton's departments are team-organized departments, where they have a supervisor and team members interact and coordinate work activities directly with each other. Teamwork involves a feeling of belonging; it is present in an organization that is characterized by "cohesion, mutual warmth and support, trust, and pride." 22 Most departments at Hilton have a smaller team size, have similarity in skills, and interact on a regular basis, which enhances higher levels of cohesion and motivates team members to work together. The key to effective performance of an organization is a good "team" dynamic. If a team gets along well, the company prospers because the staff is happy. 23 Hilton proves to be no exception to creating this dynamic and synergy between team members. In order to improve the function of the team, Hilton managers implement team building activities. Ms. Raposo implements team building activities such as, "organizing events like Potluck dinners on special occasions like Mother's Day as well as organizing different events for each day of the National Appreciation week." Mr. Pendrak builds team member relations by "going out with each other to celebrate any special occasions for the team. For example, we go bowling as a group or go out for some drinks."
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After performing a project, adjourning and giving feedback is crucial to team development.24 Understanding where the team went wrong is essential to prevent future mistakes. Interaction between people is essential thus meetings are an important part of team building.25 Regularly scheduled staff meetings in each Hilton Hotel department are planned to keep the team members informed thus providing smooth functionality of the team.

* Employee Participation

"Empowerment has clearly become the latest in a long litany of vogue practices that have ebbed and flowed over corporations like the changing of the tide. Many (corporations) utilize ...

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