Self-Efficacy Theory Explanation for the Managementof Remote Workers in Virtual Organizations

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Self-Efficacy Theory Explanation for the Management
of Remote Workers in Virtual Organizations

Table of Contents

Abstract

The current study is a first step in investigating how virtual organizations can manage remote employees effectively. The research used self-efficacy theory to build a model that predicts relationships between antecedents to employees' remote work self-efficacy assessments and their behavioral and attitudinal consequences. The model was tested using responses from 376 remotely-managed employees in 18 diverse organizations. Overall, the results indicated that remote employees' self-efficacy assessments play a critical role in influencing their remote work effectiveness, perceived productivity, job satisfaction and ability to cope. Furthermore, strong relationships were observed between employees' remote work self-efficacy judgments and several antecedents, including remote work experience and training, best practices modeling by management, computer anxiety, and IT capabilities. Because many of these antecedents can be controlled managerially, these findings suggest important ways in which a remote employee's work performance can be enhanced, through the intermediary effect of improved remote work self-efficacy. The current study also provides a basis for future research in the remote work area through its development and testing of a remote management framework.

Introduction

Information technology is enabling new organizational structures that are challenging traditional management thinking. One such structure is the virtual organization that consists of individuals working toward a common goal, but without centralized buildings, physical plant, or other characteristics of a traditional organization (Hartman & Guss, 1996). This virtual design places unique burdens on communication and management processes, which must be rethought in order for organizations to maximize the benefits of the new, virtual structure.

There are clear trends towards increased virtual work and greater reliance on technology. Consequently, we need to learn more about virtual organizations. This task is, however, difficult for researchers, and may help explain why there is a dearth of research on the topic. One reason for this difficulty relates to the speed of change. As information technology (IT) researchers are well aware, researching a movable target presents unique challenges.

The topic, however, is critical and needs to be researched. As a starting point, one can look at telecommuting, which has been extensively studied starting in the late 1970s. This research has found that management issues are a significant factor preventing widespread adoption of telecommuting (DeSanctis, 1984; Duxbury & Haines, 1991; Duxbury, Higgins & Irving, 1987; Huws, 1990; Phelps, 1985; Risman & Tomaskovic-Devey, 1989; Roderick & Jelley, 1991). This implies that the issue of managing remote workers in virtual organizations is critical and needs to be better understood. As Lucas (1996) notes, with the rapid growth in virtual organizations, research is clearly needed on what organizations and managers can do to make their remote employees more effective.

To address this need, a model of remote work self-efficacy was developed linking the limited existing literature regarding remote work and remote management with self-efficacy theory. Self-efficacy is the judgment an individual makes about his or her ability to execute a particular behavior (Bandura, 1978). According to self-efficacy theory, if organizations can learn how to increase their employees' self-efficacy judgments about their abilities to complete relevant remote work tasks, this should lead to improved performance.

Self-efficacy has been used as the theoretical framework because it has consistently been found to be associated with work-related performance in numerous studies, including those of life insurance sales (Barling & Beattie, 1983), faculty research productivity (Taylor, Locke, Lee & Gist, 1984), coping with difficult career-related tasks (Stumpf, Brief & Hartman, 1987), career choice (Lent, Brown & Larkin, 1987), and adaptability to new technology (Hill, Smith & Mann, 1987). Given its successful application in many domains where individuals have considerable autonomy, self-efficacy theory appears to be particularly well suited to the virtual organization context. Remote employees enjoy considerable work autonomy in a virtual organization but must also rely on their own abilities to carry out and complete various tasks. Self-efficacy theory can be used to incorporate a variety of aspects that Staples (1996) suggested are particularly important in a remote work setting into a single model. For example, information technology (IT) appears to be a key driver of remote work, allowing companies to establish virtual arrangements that permit greater employee flexibility without sacrificing managerial control and that facilitates communication (Freedman, 1993; Handy, 1995; Illingworth, 1994; Lucas & Baroudi, 1994; Mowshowitz, 1994). Other drivers of effective remote work in the virtual organization include: (1) effective communication between the manager and employee (Donaldson, 1990; Stanton & Buskirk, 1987; Staples, 1996), (2) experience and training with remote management and remote working arrangements (Stanton & Buskirk, 1987; Staples, 1996), and (3) effective management practices, including the establishment of realistic expectations about the amount of face-to-face time that will be available (Staples, 1996) and the setting of performance expectations (Gerber, 1995; Greengard, 1994; Illingworth, 1994; Mowshowitz, 1994).

The roles played by these drivers, and their individual impacts on both remote workers' attitudes and their performance, was investigated in the current study using self-efficacy as the theoretical basis for the developed model. Survey data collected from 376 remotely-managed employees was used to test this model.

The remainder of this paper is organized as follows. Self-efficacy theory is described in the next section. This is followed by a description of the research model and its hypotheses, a presentation of the research methodology employed, a description of the results, and finally a discussion of the findings, including suggestions for future research and management practice.

Self-Efficacy Theory

Self-efficacy theory is an important component of Bandura's (1986) more general social cognitive theory, which suggests that an individual’s behavior, environment, and cognitive factors (i.e., outcome expectations and self-efficacy) are all highly inter-related. Bandura (1978, p. 240) defined self-efficacy as "a judgment of one’s ability to execute a particular behavior pattern." Wood and Bandura (1989) expanded upon this definition by suggesting that self-efficacy beliefs form a central role in the regulatory process through which an individual's motivation and performance attainments are governed. Self-efficacy judgments also determine how much effort people will spend on a task and how long they will persist with it. People with strong self-efficacy beliefs exert greater efforts to master a challenge while those with weak self-efficacy beliefs are likely to reduce their efforts or even quit (Bandura & Schunk, 1981; Brown & Inouyne, 1978; Schunk, 1981; Weinberg, Gould & Jackson, 1979).

Self-efficacy theory (Bandura, 1977) suggests that there are four major sources of information used by individuals when forming self-efficacy judgments (see Figure 1). In order of strength, the first is performance accomplishments, which refers to personal assessment information that is based on an individual's personal mastery accomplishments (i.e., past experiences with the specific task being investigated). Previous successes raise mastery expectations, while repeated failures lower them (Gist & Mitchell, 1992; Saks, 1995; Silver, Mitchell & Gist, 1995). The second is vicarious experience, which is gained by observing others perform activities successfully. This is often referred to as modeling, and it can generate expectations in observers that they can improve their own performance by learning from what they have observed (Bandura, 1978; Gist & Mitchell, 1992). Social persuasion is the third, and it refers to activities where people are led, through suggestion, into believing that they can cope successfully with specific tasks. Coaching and giving evaluative feedback on performance are common types of social persuasion (Bandura, 1977; Bandura & Cervone, 1986). The final source of information is physiological and emotional states. The individual's physiological or emotional states influence self-efficacy judgments with respect to specific tasks. Emotional reactions to such tasks (e.g., anxiety) can lead to negative judgments of one’s ability to complete the tasks (Bandura, 1988).

Figure 1: Self-Efficacy Theory

 

 

Bandura (1982) reviewed a variety of different lines of self-efficacy research, and concluded that self-efficacy theory has considerable potential explanatory power. His review found that perceived self-efficacy helps to account for a wide variety of individual behaviors, including: changes in coping behavior produced by different modes of influence, levels of physiological stress reactions, self-regulation, achievement strivings, growth of intrinsic interest, and choice of career pursuits.

Self-efficacy has been shown to apply across a wide range of situations and is a good predictor of subsequent performance and behavior (Bandura, 1978, Gist & Mitchell, 1992). From his observation of the results from various experiments, Bandura (1982, p. 61) concluded that "perceived efficacy is often a better predictor of behavior in generalization tests than is past performance. ... Behavior is raw data that must be cognitively appraised for its efficacy value." Other authors (Gist, 1989; Gist, Schwoerer, & Rosen, 1989; Locke, 1991) have also concluded that the empirical evidence supporting self-efficacy theory is very strong.

The theory appears to be particularly well suited to studying virtual organizations. The remote employees in such organizations typically work with minimal supervision and rely heavily on their own abilities and initiative to perform their job tasks. Information technology is the typical medium used to communicate with management since face-to-face interaction is rare or infrequent. Often the employee works in a location with few or no co-workers, so the potential for isolation can be high and the availability of co-worker advice is often low. Since remote employees enjoy considerable work autonomy, the potential impact that their own motivation and beliefs in their abilities (i.e., self-efficacy judgments) can have on their outcomes may be considerably more than for employees whose behaviors are under tighter supervision. Therefore, virtual organizations that learn how to maximize employees' self-efficacy with respect to working remotely may reap greater benefits from a virtual working environment.

The Research Model and Hypotheses

A research model (see Figure 2) was developed which integrates self-efficacy theory with important remote management issues, as identified in the literature (Illingworth, 1994; Lucas & Baroudi, 1994; Mowshowitz, 1994; Stanton & Buskirk, 1987; Staples, 1996). To facilitate subsequent exploration of this model, the discussion below is divided into three separate areas: (1) antecedents to self-efficacy, (2) self-efficacy judgments, and (3) outcomes of self-efficacy. The antecedents (shown on the left-hand side in Figure 2) represent the various sources of information which individuals can use to develop their self-efficacy judgments.1 This information affects remote employees' self-efficacy to work remotely (or, equivalently, employees' confidence that they can work effectively in a remote environment). Effectiveness of remote work is represented (in the right-hand side of the model) by a number of outcomes, including work attitudes (e.g., job satisfaction, organizational commitment) and behaviors (e.g., performance, job stress). Each of these groups of constructs is discussed further below.

However, before turning to this more detailed discussion, several issues relating to the self-efficacy constructs need to be mentioned. First, the central construct of self-efficacy is divided here into two separate components in the proposed model. Self-efficacy theory suggests that self-efficacy judgments are relatively task specific (Bandura, 1977, 1978). In the current model, both IT self-efficacy and remote work self-efficacy were considered. Previous research by Staples (1997) found that these two were both conceptually and empirically distinct from one another. The remote work self-efficacy construct captured the self-efficacy of working and being managed remotely at a general level. In contrast, the information technology self-efficacy construct captured the respondent's perceived self-efficacy of using available information technology.

IT self-efficacy was modeled here as an antecedent to remote work self-efficacy, a perspective which is consistent with prior research (Freedman, 1993; Handy, 1995; Illingworth, 1994; Lucas & Baroudi, 1994; Mowshowitz, 1994; Staples, 1996). Specifically, this suggests that the ability to use IT is an important precursor to an individual's ability to perform effectively in a remote management environment.

Figure 2: The Research Model

Antecedents

The hypotheses associated with each path of the research model, linking antecedents to self-efficacy and self-efficacy to consequences, are discussed below. We first examine the links between potential antecedents to self-efficacy and the self-efficacy constructs.

Experience and training: Past experience and training provide individuals with information about their past performance accomplishments. In general, the longer one has been working remotely, the more experience one is likely to have. Furthermore, relevant training (i.e., how to work effectively in a remote environment) will also contribute information about performance accomplishment to individuals' self-efficacy beliefs. For example, studies have shown that some training methods can enhance self-efficacy in the areas of self-management (Frayne & Latham, 1987), cognitive modeling (Gist, 1989), behavior modeling (Gist, Schwoerer & Rosen, 1989) and the use of information technology (Compeau, 1992). Saks (1995) also found training to be an important source of information and experience for changing self-efficacy beliefs. Thus:

Hypothesis 1: More experience and training in working remotely leads to a higher judgment of self-efficacy regarding one’s ability to work remotely.

Information Technology Experience: Since information technology is a key enabler of the remote work environment, using IT is potentially an important task for effective remote work (Freedman, 1993; Handy, 1995; Illingworth, 1994; Lucas & Baroudi, 1994; Mowshowitz, 1994; Staples, 1996). Consistent with our previous argument, an individual’s experience and training with the IT which is available for use in the remote environment is likely to influence his or her self-efficacy assessments. Specifically, self-efficacy theory suggests that the more training individuals have regarding available information technology, the more effectively they should be able to use it. Thus:

Hypothesis 2: The greater one’s experience and training with available information technology, the higher one’s self-efficacy.

Modeling: Use of effective remote management / working practices by the employee’s manager and co-workers are vicarious sources of self-efficacy information for the employee. Self-efficacy theory suggests that modeling can boost perceived efficacy by teaching observers effective ways of dealing with challenging or threatening situations (Bandura, 1978). Modeling can also make an observer believe that potential threats are more manageable than previously believed (Bandura, 1978). Therefore, being able to experience others' effective remote work behaviors can potentially affect an individual's own remote work self-efficacy beliefs. Specifically, uses of effective remote management / working practices by an employee’s manager represent sources of modeling information that may affect the employee's judgment of his or her own abilities to be effective at remote work tasks.2 Thus:

Hypothesis 3: The more an employee’s manager utilizes effective remote management and working practices, the higher the employee’s remote work self-efficacy.

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Anxiety: According to self-efficacy theory, information obtained through one’s physiological states represents another source of self-efficacy information, although a relatively weak one. Since the literature suggests that information technology plays a key role in enabling remote work, the employee’s physiological state towards computers (i.e., computer anxiety) was included in the current research model. While computer anxiety does not represent anxiety towards all forms of IT, it does appear to capture a large component of general IT anxiety. Self-efficacy theory predicts that high computer anxiety should lead to lower self-efficacy:

Hypothesis 4: The higher the employee’s computer anxiety level, the lower ...

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