• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Strategic Solution for Next

Extracts from this document...

Introduction

Task G (A1) Strategic Solution for Next Interest for Expansion Next retailers of clothes, home and lifestyle products will be interested in expansion due to the huge success they are in the UK. Therefore they believe that they have the ability to cater for a larger market and will be able to establish themselves a recognised business which is successful and profitable, interesting shareholders to invest in their business which will help eliminate their competitors. Due to Next being a successful business in the UK, they have the ability financially and unity to successfully expand in the UK and worldwide in to European countries. Expansion will aid their business in becoming competitive, creating a better corporate image and increasing sales which will lead to higher profits. After all Next is an organisation which belongs to the private sector. Importance of Change Although Next is a great success due to the way it is trading here in the UK it will not have the same beneficial success in other countries in the European Union. In order for Next to be as successful in France and Germany like it is in the UK it is vital that the business undergoes adequate changes. This is because the consumers at which they are targeting their products and services are different in these countries than the consumers in the UK. ...read more.

Middle

These advertisements must not only be in English but also and French and German so that they can be comprehended and are suitable for the people of France and Germany. These advertisements must also meet the laws and regulations that France and Germany establish. This is so that Next abides by the law and successfully appeals to the people of France and Germany. Consumers, Communication, Disabilities & Staffing In order to satisfy the consumers of France and Germany relevant changes must be implemented for success. One of these changes will be that employees must comprehend and have the ability to speak the language of the country they are working in, French or German. Due to English being a European language employees must be able to speak and understand English as well. This is so that employees can communicate amongst themselves as well as internally and externally with the consumers and suppliers. Good communication is vital for Next so that they are able to communicate with the suppliers in order to access goods as well as provide employees and consumers with the facilities that meet their wants and needs as well as meeting the legal requirements e.g. Facilities and services for employees and consumers with impairments and disabilities. ...read more.

Conclusion

Maximising Opportunities Next should take advantage of maximising opportunities which they have been identifying in the business's SWOT Analysis. This is so that they can improve the company and maintain competitiveness resulting in success. One of Next's main opportunities is the size of the market in France and Germany due to the large population. Therefore Next can target their goods and services at a larger market and therefore have more potential customers. This will lead to an expansion in the client´┐Żle base. Another opportunity of expanding in to France and Germany is their high Gross Domestic Product measure. This conveys that the consumers in these two countries will be financially able to shop regularly at Next. Due to their good financial welfare consumers in France and Germany will demand products and services of a high quality as they can afford to pay for the increased costs. By producing high quality products they will be satisfying consumers and abiding with the quality and standard laws designed by the EU and imposed in France and Germany. Therefore Next will maintain and enhance competitiveness which will eliminate competitors leading to high sales, increased profits and a successful business that has successfully managed to adapt and utilise a synthesized strategical solution to operational change improving Next's Corporate image. ?? ?? ?? ?? BY ALKESH PATEL UNIT 22 - EUROPEAN UNION ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Training And Performance Management - Next

    * Details relating to what the job consists of * Introduction to key staff * What resources the company has A pack usually accompanies an induction procedure enlisting details of the induction programme. Next do this to familiarise new employees what their objectives and strategies are.

  2. INDIA vs. UK - CULTURAL DIFFERENCES

    In UK degree of individualism is high, people believe strongly in individual achievements and individual rights are paramount. Indians however cherish group success; they trust each other with responsibilities and depend on each other. The company provides training and development for the individual employee, this does work in UK but it is difficult to give results in India.

  1. What products and services do you think are at Drayton Manor?

    All the customers that have use of the room facility and have a room are all required with room service. Whittlebury Hall's customer service must have met to the highest possible standard. Valet service The valet service is a service that is similar to the room service but instead of

  2. Managing Human Resources in Marks & Spencer.

    to the business of Marks and Spencer, the reasons why this information is not given out is because other business will know the conflicts of this business and use it to their advantage. In Marks and Spencer the human resources may have conflicts with the finance function because they are

  1. Recruitment and Selection - Next

    It serves a similar purpose to an application form. It supplies a prospective employer with the job seekers details. It should include information on: * Personal details * Education * Qualifications * Work experience * Interests * Ambitions In addition, the CV should include any other information that would be

  2. The Carphone Warehouse

    This is some very well worded literature regarding training at the Carphone Warehouse and it would have to be considered as extremely appropriate in relation to the strategic direction of the organisation. Two week class room training learning about the company and the telecoms industry in general seems exceedingly suitable and would give one the precise information.

  1. Communications - In this report I will be investigating the different ways in which ...

    if you wanted to aim the notice at certain people, a large number of people would see the notice even though it's not for them. Letters also are an effective way of communicating with others. The first advantage of using letters is that they can be extremely detailed so it's easier for others to follow instructions.

  2. Brief History Of Next

    Manager Manager Store Store Store Store Manager Manager Manager Manager Floor Floor Floor Floor Manager Manager Manager Manager Staff Staff Staff Staff From the diagram above, it shows that the company adopts the line structure of operation where the employees report to their designated floor managers if the need arises.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work