Using the peter drucker-

Horizontal communication takes place when people at the same level within an organisation pass information. An example might be a member of finance department telling the marketing department about funds available for a sales promotion. A problem firms face is that departments may become hostile towards each other if they don't understand the problems that each face.

Open communication is a type that is opened and accessible to anyone in an organisation. E.g. notice boards, newsletters, and computer networks e.t.c.

Restricted communication is a type that is restricted to a limited number of people because of the nature of the message. For example, management information system (MIS) are usually restricted so that confidential data only goes to specific people, while a memo or letter may only be sent to one person.

Internal ICT communications used by coca cola. Coca cola use ICT to communicate both internally and externally. This includes communication with

* Employees- fax will be used to contact the employees because most employees will have a fax machine in their office or wherever they will be working.

* Management- if management need to be contacted then pagers would probably be the alternative to contact them, fax machine could also be a factor as well.

* Customers- The only ICT communication used by coca cola to contact customers could be E-mailing, they could E-mail customers different products or new sales etc.

* Distribution of coca cola- They would probably be contacted by video conference because the distributions are very likely to be from other countries rather than the country the business is trying to consume the products from.

Internal ICT communications that coca cola use are: E-mail, this will save a lot of time within the business if everybody would start emailing instead of calling a meeting. Coca coal staff has programs installed on their computers, which tells them once they have received E-mail. The disadvantage of this type of communication is that it is quite expensive, as it would have to be on all day long. The advantage is that it is fast and information can be passed on quickly. They can avoid the disadvantage by having broadband where they can pay a certain sum for unlimited access. Fax, this allows people to have copies of documents they may require. Faxing is similar to emailing. But the message is not received on the computer but on a faxing machine. Messages can also be sent via fax to tell employees of urgent messages, meetings, memoranda's, newsletters and import notices are amongst things that can be sent by via tax. The advantage is that is import documents can be received quickly but the disadvantage could by that not everyone within the business would actually have a fax machine to use, or they may not look at it very often.

External ICT communication used by coca cola Fax coca coal use their fax for external suppliers. Suppliers are the only people who do fax them externally. This form of external communication is important as important documents could be faxed from suppliers to the company and vice versa. This would save time and money and will also allow coca cola stay in touch with their suppliers occasionally.

A system based on equality of all members of a community. Employers are encouraged to take part in decision-making. This is called the democratic style of leadership. It recognizes employees are stakeholders in the organization. The democratic leader listens to all staff and is willing to take suggestions on board.

Democratic style is the management style that coca cola adopts. This sort of management style involves empowerment. In this management style individuals and teams are given responsibilities and decisions to make, usually within a given framework. If anything wrong happens then the individuals and teams are then held responsible for the decisions that are chosen. With this type of management styles it allows the manger to feel comfortable with other people in the organisation making some of the decisions. Democratic mangers will often want feed back from their employees on decisions. Democratic leaders listen and act on the opinions of the group. This type of management is good as it makes the employees happy and productivity is high. This is very good because employee's thoughts and suggestions are listened to by the business. This makes the employees seem as if they are respected and that they thought are valid. The advantage of this type of style is that it motivates employees well because it makes them feel like they are being appreciated. Also the employees are well informed about the organisations aim and future plans. However it can lead to disadvantages as well as it is difficult to implement. The disadvantage of this is that it is time consuming and effort will be needed by a manager to do this.

Democratic style helps coca cola in such that it motivates its employees making coca cola's production level high because the employees will be happy to work harder. It will also reduce high labour turnover.

Role culture is the culture that coca coal adopts. This is where all members have a defined job or role to carry out. Role culture normally split up into a number of functions that are organized in a hierarchical way. Coca cola would divide themselves into various functions like accounts, marketing and production. These also have hierarchical ordering of office examples of these are production director, production managers, supervisors, technicians, operatives etc. This type of culture works by logic and rationality. Role culture is mainly used in large organisations. In this culture position in the main source of power and rules procedures are the main source of influence. They also use task culture the employees from the IT department might have to work together to teach their goal or target management style of coca cola.