What strategies can Malawi use to overcome problems relating to a change in demand of its main export, tobacco?

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Richard Brown

Business and Economics

Coursework- Malawi

QUESTION- what strategies can Malawi use to overcome problems relating to a change in demand of its main export, tobacco?

Malawi, a LEDC, located in Southern Africa, has a population of 10 million.  Tobacco, the main export, provides the majority of the countries export revenues.  It has become dependant on exporting tobacco to firms based in MEDC’s such as the United States. Demand for cigarettes has recently decreased because of health and ethical reasons.  Cigarettes, has reached the end on its product lifecycle. However South East Asia remains a growing market, because of the effects of globalisation and dumping.  The decrease in demand is a major problem for Malawi, a country that is not market orientated or market aware.  Decline in demand for cigarettes will obviously have a direct effect on demand for tobacco because they are complimentary products.  With decreased demand for its crops of tobacco, Malawi will find itself in a very dangerous situation that will not only threaten its economic position but the very lives of its population.

Another concern that Malawi must take into account is the state of the tobacco industry.  At present the market could be described as an oligopoly (see appendix) where suppliers compete on price.  The outcome of this is that the firms involved have a high market share and therefore have much power to control supply and demand.  They have the power to control prices of tobacco and they can exploit countries like Malawi.  The national economy is dictated by exports of tobacco.  The decreased revenue, due to loss of demand, will and has enhanced the economic and environmental problems Malawi faces.

Malawi is land locked and ranks amongst the worlds least economically developed countries.  It has external debts of £2.3bn and this is a huge factor in preventing internal development through investment.  Although the country is rich in natural resources, such as, limestone, uranium, coal and bauxite, these potential high value commodity products are unexploited.  Capital intensive investment would be required to use them and this is not available from within the country.  The economy is predominately agricultural with 90% of the population located in rural areas.  Presently agriculture, including tobacco-farming accounts for 37% of GDP and 85% of export revenues.  Malawi not only depends on tobacco to survive The World Bank and IMF provides large sums on capital, creating debts that cannot be paid for.  To change the countries economic position, in the long-term the government will have to solve short-term humanitarian problems, to make the country attractive to investors for example FDI’s.

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Basic needs are not being met; Malawi has a HIV epidemic, a life expectancy of 36 years and an extremely poor standard of living (54% below the poverty line).  Environmental issues include, deforestation; land degradation; water pollution from agricultural run off, sewage, industrial wastes and the situation of spawning grounds endanger fish population.

The current food shortage will affect up to 70% of the population. Up to 3.2 million of these will need food aid to avoid starvation. Floods and droughts have combined to produce successive poor harvests.  There are allegations of government corruption and ill-advised International ...

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