Workplace Observation DSW Shoe Warehouse, located in Columbus, Ohio, caters to the passionate shoe enthusiast and indulges customers who love to shop. Since the inception in 1991, DSW has evolved into a distinctive, retail concept

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                                                                                                    Workplace Observation             -  -

Workplace Observation

Chase Dodson

University of Phoenix

Organizational Behavior Management / 331

Mr. Roberto Coto

February 6, 2006

Workplace Observation

        DSW Shoe Warehouse, located in Columbus, Ohio, caters to the passionate shoe enthusiast and indulges customers who love to shop. Since the inception in 1991, DSW has evolved into a distinctive, retail concept that allows customers to personalize their shopping experience by offering a breathtaking assortment of shoes that are instantly accessible, easy-to-shop, and fulfill a broad range of style and fashion desires( DSW – Home, 2005). In the research provided, the researcher addresses three observable aspects within DSW’s organizational culture. The researcher provides valuable means of knowledge and information on the communication flow between managers and associates, conflict management, and organizational diversity. Organizational diversity, conflict management and the communication flow work mutually and should work consistently in providing a fun and safe working environment for all associates.  

The most important entity of a company is making communication a priority within its organization. Ultimately, this would create an environment of mutual trust in which all participants feel comfortable. After a rigorous week of research at DSW, the researcher indicates that about 60% of what employees want to hear has to do with their particular job assignment or work group. They are looking for information that verifies:  How is my job performance? What can I do to be promoted? What exactly is my job description? It is important that, as the manager of a major cooperation such as DSW, to give employees the information and tools they need to understand the business, so they in turn can be actively involved. Employees can't help you fix a problem if they don't know the problem exists, and if management doesn’t provide them with an opportunity to provide input. Keep in mind that an informed employee is an engaged employee (Hoban, 1982). Ultimately, DSW has created a formula that would allow management and employees to keep the flow of communication within the company. The company has adopted the policy of FFACS. It’s known as the Fast, Friendly, Accurate, Clean, Safe program. The program capitalizes on the opportunity to get information to people quickly, accurately, Clean (appropriate language), as well as getting the information to the receiver safely. Also, one of the requirements at DSW is employees must receive two hours of communication orientation each year. This program allows the associate to refresh themselves on communication skills that would benefit the employee, customers as well as the business. In the end, the longer it takes to get the message out, the greater the opportunity there is for corruption to occur. If management does not have a strong communication flow amongst employees, how is management going to resolve problems they don’t know exist? In conclusion, DSW has established and provided the necessary training tools to allow the employees to become effective communicators for DSW (DSW – Home, 2005).

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        What is conflict?  Conflict is a natural disagreement resulting from individuals or groups that differ in attitudes, beliefs, values or needs. It can also originate from past rivalries and personality differences. Other causes of conflict include trying to negotiate before the timing is right or before needed information is available. It is a requirement that management at DSW take a mandatory class within the first three months of employment on conflict management. This course promotes positive and constructive feedback to the employee as well as their associates. It allows the manager to focus their energy on the conflict and resolve ...

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