McDonalidization. While eating out is becoming the easiest alternative to a sit down dinner at home, its prominence on efficiency and convenience over quality is harmful to us as human beings. It is too easy to place the blame on the companies when the on

        Globalization is taking the fast food culture around the world at a rapid rate. Industries like McDonalds promote mass production and profits by keeping their labor and materials cost low. Thus allowing Americans to spend more money on fast food than any other personal consumption, due to the fact that Americans are constantly on the go and that they end up neglecting their diet. Most of the people you see working at fast food restaurants are newly immigrants or adolescents, whom often don’t have many career options and will put up with the minimum wage pay and hours without complaining. Besides the workers, people’s lives have become busier and busier, leaving little time to sit for a meal. I mean honestly, it seems that the average family is spending more time going out to fast food restaurants than eating at home. If you haven’t noticed already, the fast food business has taken advantage of this fact, creating an easy solution for many Americans: cheap food, numerous locations, and quick service.

While eating out is becoming the easiest alternative to a sit down dinner at home, its prominence on efficiency and convenience over quality is harmful to us as human beings. It is too easy to place the blame on the companies when the one making the decision to eat out is the consumers. Schlosser goes into much detail regarding the natural and artificial flavors that go into the food itself. Such as how they are often cooked in wholesale in advance and kept hot, or reheated to order (not to mention derived from chemicals). People should understand where their food comes from and that companies like McDonalds don’t put value in their workers and their food supply, but instead try to extract every last bit of profit by cutting corners wherever possible. “Nobody in the United States is forced to buy fast food” writes Schlosser. “The first step toward meaningful change is by far the easiest: Stop buying it.”

         However, his book is not merely an appraisal of the fast food industry but is even more a consideration of how the fast food industry has shaped and defined American society in America and for other nations as America exports its fast food culture to others. He connects the social order of a society to the kind of food it eats and the way it eats that food, with American society very much defined by the fast food culture that has developed. Schlosser tends to represent the concept stressing the importance of interdependence among all behavior patterns and institutions within a social system, as can be seen from how he connects fast food to other social governments and institutions. “This is a book about fast food, the values it embodies, and the world it has made…I am interested in it both as a commodity and as a metaphor”