Religion and Culture play an important role in influencing consumer behaviour in relation to food intake

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Angela Clucas – HND Food Trends Assignment

Religion and Culture play an important role in influencing consumer behaviour in relation to food intake

        “Human beings are not born with a set of behaviour, they have to learn it.  What they learn is dictated by the culture into which they are born or within which they grow up”                     – J Bareham (1995)

Culture makes us similar to some people but different to the vast majority.  It is learnt as a person grows up within society and can be either taught or imitated.  Formal instruction comes from parents but a person also learns by imitating peers and persons in the media.  Culture compromises of many aspects such as Language, Politics, everyday food habits and Religion with considerable variation across the world, for example in China, which is predominantly Buddhist, it is acceptable to eat Dog but not Beef, as Cows are considered sacred.

“People in Western society find it difficult to understand that the Chinese eat dogs, because dogs remind them of people and as such are treated as pets and objects of affection.”             – J Bareham (1995)

Religion is a large and intertwined part of culture and often with religions such as Judaism, the defining feature of a culture.  Religious dietary practise can serve a number of purposes including contact with supernatural forces, sacrifices to the Gods to demonstrate faith and fasting to show rejection of worldliness.  Religious dietary practise also enhances identity and belonging, and differentiates between other religions.  For example Sikhs cannot eat Halal or Kosher meat as they do not believe in the practise of ritual sacrifice therefore differentiating them from Jews and Muslims.

        “There is nothing impure in food and drink; all sustenance is the gift of God”                                        – Gurn Nanak (Founder of Sikhism)

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Food habits in relation to culture and religion are amongst the oldest and deeply rooted aspects of a society with many variations worldwide.  There are many similarities but yet many differences across all cultures and religions, for example both Jews and Muslims must not eat Pork or consume Blood, but in contrast a Muslim may eat shell-fish whereas a Jew cannot.  Another contrast can be seen in the Hindu religion where orthodox followers are forbidden to consume any meat at all.

        “Having well considered the origin of flesh foods, and the cruelty of fettering and slaying corporeal beings, ...

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