• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14

Would the opening of a new fast food restaurant in Sandhurstrepresent a sound business proposition?-

Extracts from this document...

Introduction

Louise Forbes Would the opening of a new fast food restaurant in Sandhurst represent a sound business proposition?-Yr 10 Business Studies Coursework Task 1 A sound business proposition is where there is a gap in the market to fill e.g. no clothes shops in Sandhurst. It is a legitimate (justifiable) proposal. It has to be a good idea- inventive, new, catchy and a profitable idea e.g. Dominoes. There has to be a high demand for that business to be profitable. It needs staff that are willing to work suitable hours. A good market share would help because then the business would be getting a good amount of sales compared to other businesses in the market. Bracknell Forest has a population of 109,606 people with approximately 25,000 of those people living in Sandhurst. It is a small commuter town about 30 miles from London. The town exists because it's an overflow from London. There are a few businesses in Sandhurst the only primary industries are small farms and very few of them. There are little or no secondary industries possibly a factory or two. There are lots of tertiary Industries - almost all of Sandhurst is tertiary. ...read more.

Middle

This shows that it might be a nice idea to make a healthier fast food place in Sandhurst so you can get more customers increasing the profit. According to the results 85% (most) people use fast food restaurants already in Sandhurst and only 15% don't. So opening a new fast food restaurant in Sandhurst would gain customers. Although according to the results only 30% (least) think Sandhurst is the best place to put a new fast food restaurant and 70% (most) don't. So Sandhurst may not be the best place to put a fast food restaurant. According to the results 45% (most) use delivery fast food restaurants, 25% people use take-away and 15% use drive through and eat in. This shows that most people use delivery so a new fast food restaurant would be most popular if it delivered. The reasons given to why people didn't want a new fast food restaurant to be opened in Sandhurst are... "There are already too many in Sandhurst and they are all on the same street" "Sandhurst is only a small town and it doesn't need to be filled with the same thing" "They take up too much space" "It's not healthy" "It's promoting unhealthy eating" "For a business proposition Sandhurst has plenty" "It won't make as ...read more.

Conclusion

There is no competition nearby so you won't have to compete. Although it might be quite costly because it's a big space of land, there is already something there now so we would have to buy them out. Here is a map of where I would like to place a new fast food restaurant. Price At the start I will price my food based on penetration pricing-pricing it low at the start attracting customers and then bringing them up after a month or two. After a month I will base my prices on the market and its characteristics. If I need to get rid of stock then I will give discounts, special offers and sales. I may have to offer loss leaders- which the products are priced so cheaply that the retailer makes no profit but they attract customers to the restaurant which could make them buy other products in the restaurant. I might increase my prices in the customers are prepared to pay more. To get my average cost for a meal. I will price it so that it will cover all the costs for it and add a percentage profit margin to make a profit. If any competition is under cutting us we will have to base the prices on the competition and under cut them to get the customers back. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Food Technology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Food Technology essays

  1. heal and social unit 2

    Exercise should be an important part of his life. This is because he has a big family and he is the father who needs to look after them. He needs to do this if he wants to stay healthy and live a longer life.

  2. We are encouraged to consume 4-6 portions of fruit and vegetables each day. Investigate ...

    Also there are many other options than fruit such as chocolate, crisps or chips. Question 5 This question was what are your favourite fruits, the results were; This showed that all fruits are as popular as each other and that there is no clear favourite although according to research done

  1. How much choice do people in Britain have over the food they eat in ...

    Convenience foods on the other hand are the fastest expanding of any food type, with an ever increasing number of consumers choosing convenience foods. Convenience foods are those which reduce the usual time and energy needed for either an individual or household to prepare a meal, from take-away and restaurant

  2. Business plan for a new service.

    From the questionnaire I have found that there are more males than females that purchase in the 'Tandoori Plaice' takeaway. My findings suggest that most 'Tandoori Plaice' customers are aged between 31-40 years old. Customers have said that prices are reasonable, meaning, and not too expensive and the quality and service is very good at 'Tandoori Plaice'.

  1. Investigating the retail trade in my town

    Waitrose American ham and pineapple deep pan pizza �3.99 Good design, authentic packaging, can see pizza inside (other varieties with same packaging design) Waitrose Assessment: Fair-trade Policies: Although we always seek a good deal for our customers, we also expect to offer producers a fair return and develop supportive, long-term relationships with them.

  2. Food Technology - Healthy School Meals

    Confectionery and savoury snacks Confectionery, chocolate and chocolate-coated products (excluding cocoa powder used in chocolate cakes, or low calorie hot drinking chocolate) shall not be available throughout the lunch time. The only savoury snacks available should be nuts and seeds with no added salt or sugar.

  1. Evaluation; preparation of a Thai style meal

    of the dish I added 1/4 pt of chicken stock instead of oil. I covered the pan and reduced the heat. I washed the rice for the coconut rice again and added the water, salt, sugar, and coconut milk to the pan and put to cook.

  2. Prepare and present a direct marketing plan for Chopsticks restaurant

    As a same price (9.99 pounds per cover) of the day time set menu, the buffet gives people more choices.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work