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Comparison of Broadsheet and Tabloid

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Introduction

A detailed study and comparison of the front pages and two articles of a broadsheet paper and a tabloid A newspaper is a publication devoted chiefly to presenting and commenting on the news. Newspapers provide an excellent means of keeping the reader well informed on current events. They come out on a daily, weekly or monthly basis, with up to date information. They also play a vital role in shaping public opinion. There are two main types of newspapers, one a tabloid the other a broadsheet. In order for me to analyse and compare two newspapers, I have carefully studied the two types of newspapers. The first newspaper is called 'The Guardian', which is the broadsheet. Professional and business classes mainly read this type of newspaper. This is because there are more wide-ranging and complex words used in the text. Heading in the opposite direction, the other newspaper is named the 'Daily Mirror', which is the tabloid. This, contrasting to the broadsheet, is read pre-dominantly by the working class and blue-collar workers; people who never needed a qualification in order to achieve their job. This explains the use of simple constructed sentences and minimal language in the articles. As a fact, the 'Daily Mirror's mass working class readership has made it the United Kingdom's best selling daily tabloid newspaper, according to wikipedia.com. Clearly, you could tell that it is aimed at working-class people, as the content includes more social issues than business articles, like the broadsheet does. According to the Google encyclopaedia, the 'Daily Mirror' on average sells 466,000 copies in the United Kingdom per day. This is relatively a huge number when compared to 'The Guardian', which on average sells 355,750 copies a day. This proves that the public is more likely to get entertained with bright, flashy colours, which are displayed by the 'Daily Mirror' than the enlightening news shown by 'The Guardian'. ...read more.

Middle

By catching a glimpse of this, you can tell that this is a political issue. This particular issue is on the first page due to its readership class as most of them are professionals and businessmen. This headline also sounds very serious and informative in contrast to the 'Daily Mirror'. It stands out from the text, however it does not exaggerate the issue even if it is a critical situation and more important, in my point of view. The title has no word play and is very informative, but it makes you want to read on by the word 'How'. This particular word makes you very curious, as you would feel like missing out on vital, front page information. What is more, the article is concerning the number of Chinese attacks on the computer system of the US and UK government departments. Notably this article is an international and political article unlike the tabloid, which is a national piece of writing. The article starts off hitting straight into the issue in an acute way. 'Chinese hackers...' This influences the readers that this information is important and compulsory to know. This editorial includes a lot of people's views from Angela Merkal, Germany's chancellor to Alex Neill, 'a China expert' it is based on facts and not opinions as nearly every paragraph ends in 'officials said', which makes the article sound more sophisticated and reliable. The article shows that there have been many, many attacks linked to Chinese hackers. It includes the US government departments, as well as the UK government departments, like the 'House of Commons'. At the end of the article there is a link to pages 12 and 13. Similarly, these two pages also are about US attacks, however, they are not continuing the front page article but they are other articles altogether. They, too also include summary points at the top of the editorials. ...read more.

Conclusion

They look different, they contain different news, they have a different style of writing and they aim to attract different readers. However, the competition for readers is intense, and tabloids and broadsheets may steal tricks off each other in order to win the circulation war e.g. who can sell the most papers. Clearly, the 'Daily Mirror' is more successful at this; in average sells 110,250 copies more than 'The Guardian' per day, according to the Google encyclopaedia. Furthermore, when comparing newspapers to other forms of writing, such as magazines and the news media, you can clearly tell that they cover more stories. Take for example, magazines, they include celebrity gossip, however, they do not display current affairs nor do they come out on a daily basis, like newspapers. Moreover, when compared to radio and television, newspapers can report stories in more depth. Also, newspapers permit readers to absorb the news at their own pace and on their own schedule. Readers can skip items that do not interest them. Newspapers, therefore, can print certain material that appeals only to a small percentage of readers. Such material includes, death notices, stock market listings and classified advertisements. However, newspapers cannot compete with television or radio to be the first to report the news. Radio and television stations can interrupt their programs at any time to bring in a news bulletin. A paper must be printed and distributed before it can bring a story to the public. I have also noticed during my study that large daily provide a great variety of information. News articles cover the latest developments in such fields as: government, politics, sports, science, business and the arts. Other tabloid papers' articles report crimes, disasters and special events of human interest. Many other things appear in newspapers too, these range from comic strips, health and fashion articles. Personally, when looking at all forms of writing and the media, I would rather buy a newspaper as they include a wide-range of information and are more tangible. ?? ?? ?? ?? Rooqaya Ahmed 10 Arrow 1 ...read more.

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