Vibrant and appealing colours are used in the advert. The people wear bright colours and make pictures by joining hands, the colours work very well as they make the pictures look exciting. Pictures are made to look like children’s drawings and children like bright colours, therefore it is all very appropriate. Without sound however, the advert is very boring and short and seems to make no sense at all.
The song that runs throughout the advert is sung by Thunderclap Newman and is called ‘Something in the air’. It gives a feel of the 1960s and is a very good touch, as in the 1960s people were relaxed, and everything was calm and peaceful. It is also appropriate as it makes people think back to these times especially after all the recent tragedies. As well as the music, there is a man speaking about ‘Talk Talk’, his voice is very smooth and it is encouraging, so it makes you want to buy ‘Talk Talk’. In the background you can hear what is going on, for example, road works, crying and laughter. When the song says, “we have got to get it together” it ties into what ‘Talk Talk’ is about, ‘doing it together’.
By watching the advert in great detail, the scenes seem to represent the circle of life. The first scene shows falling in love as a red and pink heart is split into two by Cupid’s arrow. The hearts are on a grey bridge which makes the colourful hearts stand out more, the bridge could symbolise the bridge of life. Making friends (which could also mean being boyfriend and girlfriend) is shown in scene two as two people, a boy and a girl are joining hands and waving, they are on a car park (possibly of a school) that could be a sign of a child’s first day at school. Scene three is of a baby carriage moving across the screen. This is appropriate as new mums wouldn’t want to be going out a lot, therefore they would be using phones to ring up family and friends. Families is the fourth scene and is created as the people join hands once again on a field to create the images of two children throwing a ball to each other. The next scene is of an old fashioned telephone on a road with an arrow pointing left, this could represent the road to life and ‘choosing the right path’ as well as staying connected with phones. A man’s face speaking into a telephone is next, this is on the background of a field; the narrator speaks over this scene quite a lot. The seventh and final scene is a dull black background with everybody joining hands wearing very vibrant colours. This is very effective and stands out a lot. They join hands to create the words ‘Talk Talk’.
Overall, the advert is very catchy and memorable. The scenes, music and narration all work together very well and tie into what ‘Talk Talk’ is about, ‘connecting’ and ‘doing it together’.