Kelsey Gutierrez English
Using the skills, analyse review and comment compare cartoon boy with another advert of your choice from the NSPCC and explain in your opinion which has been the most effective in the prevention of child abuse.
The NSPCC first known as the aid committee was founded in 1884. The founder Waugh decided to start NSPCC after witnessing the levels of deprivation and child cruelty in Greenwich. By 1889 the London society had already 32 branches throughout England, Wales and Scotland. They then changed the name to National Society for the Prevention of Cruelty to Children. Even after the name change it had and still has the same purpose, which is to protect children from cruelty, the four ways they did this was:
- Changing the law
- Changing public attitudes
- Supporting children and their families
- Raising the funds
With these goals the Prevention of Cruelty to Children Act was passed in 1889, this was the result of 5 years of work by Waugh and his supporters.
The FULL STOP campaign was launched in 1999. Its target was to raise £250 million to support the amount of work the NSPCC were planning to do. The campaign closed in March 2007 after rising more than the target. The FULL STOP campaign launched several adverts, such as cartoon boy.
Cartoon Boy
Cartoon boy is about a boy being abused by a man. It shows us that real children don’t “bounce back”. At the beginning of cartoon boy a man walks in and punches the boy in his head. The second scene is in the kitchen, the man steps on one of the boy’s toy and immediately gets angry and throws the toy at the boys head then throws the boy across the room and the boy’s hits the wall. The third scene is in the living room, the man is smoking and the boy trips over the man’s leg. The man gets angry and shouts at the boy then puts out his cigarette on the boys face. The boy than runs to the kitchen and puts himself out in the sink. The last scene begins in the boy’s room; the man comes in and takes his anger out the child even though he’s not doing anything. The gets scared and run to the corner of the room and the man grabs him and punches him. The boy then wets himself like a normal child would do indicating how traumatised. The man gets angry at this and the boy runs away. When he gets to the stairs the man grabs him and throws him down the stairs. When the cartoon boy hits the ground he is hidden by the couch, slowly the camera moves to where the child is and lying is a real boy, showing that real children can’t bounce back.
