The first technique that the movie “Shrek” used to attract its target market was having lots of characters for example king, princesses, Shrek, donkey and cat. Lots of customers wanted to watch the movie because there was animation. The events and adventures that occurred in the movie “Shrek” does not exist in the real world such as the donkey talking. Lots of customers were attracted to this movie because the donkey was hilarious therefore I mean the movie consisted of lots of funny speeches, quotes and jokes. An example of a quote that the donkey used to attract customers was “have a tic-tac your breath stinks”.
The second technique that the movie “Shrek” used to attract its target market was by having diegetic and non diegetic sound throughout the movie. The diegetic sound occurs when the characters where having a conversation. However the non diegetic sound occurs when the background music was playing. An example of non diegetic sound occurring is at the start of the trailer. This technique is very important and has a major effect on the target market because they will become more interested in the movie if it contains songs. Songs are emotional and entertaining and the target market for “Shrek” loves listening to music.
The third technique that the movie “Shrek” used to attract its target market is by having Justin Timberlake as a spokesperson within the film. Using popular celebrities to attract a larger target market is an exceptional technique because some customers will be drawn to the “Shrek” movie because they like cartoon. However some customers that do not like animation films will only come to watch the “Shrek” movie because their famous celebrity is participating in the making of the film. The movie “Shrek” will get a lot of publicity because of Justin Timberlake. Not many movies have used a singer as their spokesperson.
The fourth technique that the movie “Shrek” used to attract its target market is the different camera shots. There are lots of different camera shots for example long shot, medium shot, close up shot, high angle view, low angle view and point of view. The movie “Shrek” has used all the camera shots above because each camera shot emphases on different parts of the “Shrek” movie. Having lots of different camera shots will attract the target market because they will feel the atmosphere and emotions of the movie. An example is a high angle view will allow the target market to feel how high Shrek has climbed up the hill. The target market will also feel the height that Shrek has climbed.
The fifth technique that the movie “Shrek” used to attract its target market is having a distinctive logo. The logo for the “Shrek” movie is the letter s with Shrek ears. This will attract the target market because the “Shrek” movie will be advertised via lots of different media. The type of media that the movie “Shrek” will be advertised in is magazines, television, newspapers, posters, etc. Customers will see the logo and will remember that they need to see the “Shrek” movie. The logo for the movie “Shrek” is unique therefore this is the movies unique selling point.
The sixth technique that the movie “Shrek” used to attract its target market is the costume that the characters wear within the “Shrek” movie. The cat is wearing a knight in shining armours uniform this is unique because it is unreal. The technique of using unreal things into movies is exceptional because the target market enjoys watching things that can never occur within real life. However the lighting within the movie “Shrek” changes depending of the time of day therefore this attracts the target market because they are able to adjust to the movie and they will also feel tired when the characters feel tired because of the lighting.
