Veggie Month analysis
The animal aid website has many effects and features which it uses to try and persuade the reader to read what it says and convert to vegetarianism. One of these features is the different coloured headings attracting the reader to them; this also links to the actual wording of the first heading - “the heart of the matter” because it attempts to attract the reader to the word “heart” which subconsciously adds the emotions and images associated with hearts . This emotive language is repeated all throughout the text, such as the words “slaughtered”, “pain”,“terrifying” and “violent” again effectively making the reader to feel exactly what the reader wants without them realising, making it a very effective and persuasive piece of text.