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Trailer Analysis

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Introduction

Trailers are a major part of the film industry as they give a brief insight into the mood and setting of the film being advertised. Owing to this pivotal role in the film's sales and viewing, the trailers must be clear, concise and effective, drawing in as many audiences as possible. The trailer I have chosen to analyse is 'Casino Royale', one of the 'James Bond' films. It is an action film including scenes of action, romance and violence. All of the recent 'James Bond' trailers appear to follow a similar format with a script extract in the first half and an action sequence in the second half. Another, less obvious, trend is the way in which there is always a reference to time, or a major an event that differentiates between the two halves of the trailer. In 'Quantum of Solace' there is a script extract saying "How long have we got?" with the reply being " Thirty seconds" when the trailer is thirty seconds from completion.In 'Casino Royale' a similar concept is applied in the form of a violent action distinguishing between the two halves of the trailer. The trailer shows effective use of sounds and like most Bond trailers, uses script extracts for the first half and the theme tune playing for the rest of the trailer. The theme tune encourages people who may not have been paying full attention to the television to look up. ...read more.

Middle

The use of black and white may also signify the fight was in the past and that James Bond has moved on from this time. In the first half of the trailer the lighting is artificial as the characters are situated inside. There are few editing techniques used, two of them being frame cuts and fading. The frame cuts are used when the scene turns from the dark room to the flashback, and the fading is used from the flashback to the dark room. The use of fading when returning to the original scene allows for a moment of blackness in which the audience can reflect on the scene they have just witnessed. Without this slight pause the trailer would seem too condensed meaning the audience would take in less of the flashback, so they would be less likely to remember this effective sequence. At exactly half way, Bond is depicted standing in the same bathroom shown in the first flashback. At this point everything is still in black and white until he shoots the screen. This is the decisive moment that differentiates between the two halves. Once Bond has shot the screen, a spiral begins to appear around him as red drips down from the top of the screen engulfing it in a red film, like blood in a computer game. The red is the first colour we see and once it has overpowered the screen it flashes before progressing to the main action sequence. ...read more.

Conclusion

Throughout the trailer, characters are shown wearing a number of different items of clothing. Daniel Craig is depicted wearing a suit for much of the first half, as he is inside receiving his mission and he is not actually carrying it out. The suit is typical spy clothing due to their cool heads and professionalism. In the second half 007 wears a combination of casual clothing, swim wear, army combat clothes and in the final shot, he is back in his suit tearing up the five of spades. James Bond also uses a number of props typically linked to the spy genre. These include guns, knives, cars, speedboats, sunglasses, bombs and state of the art scanning devices. The use of a gun as a prop is especially important and effective as the gun not only links James Bond to the spy genre but it is also used in the decisive moment seperating the two halves of the trailer. The gun has a recognised association with the word spy, as well as the connotations secret, dangerous and intelligence. In conclusion I think the trailer is very effective because it uses a variety of atmospheric sounds to reflect moods, has good contrast between lighting and colour and a variety of editing techniques. The combination of all these thigns makes the trailer exclusive in it's presentation meaning you may wish to view it or stray from your sofa to visit your local store in order to purchase the film and place under your possetion. ?? ?? ?? ?? Stephanie Wicken 10Cy3 Trailer Analysis ...read more.

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