Trailer Analysis

Authors Avatar

Stephanie Wicken  10Cy3

                                                    Trailer Analysis

        

Trailers are a major part of the film industry as they give a brief insight into the mood and setting of the film being advertised. Owing to this pivotal role in the film’s sales and viewing, the trailers must be clear, concise and effective, drawing in as many audiences as possible.

The trailer I have chosen to analyse is ‘Casino Royale’, one of the ‘James Bond’ films. It is an action film including scenes of action, romance and violence. All of the recent ‘James Bond’ trailers appear to follow a similar format with a script extract in the first half and an  action sequence in the second half. Another, less obvious, trend is the way in which there is always a reference to time, or a major an event that differentiates between the two halves of the trailer. In ‘Quantum of Solace’ there is a script extract saying “How long have we got?” with the reply being “ Thirty seconds” when the trailer is thirty seconds from completion.In  ‘Casino Royale’ a similar concept is applied in the form of a violent action distinguishing between the two halves of the trailer.

The trailer shows effective use of sounds and like most Bond trailers, uses script extracts for the first half and the theme tune playing for the rest of the trailer.  The theme tune encourages people who may not have been paying full attention to the television to look up. This particular soundtrack is distinguishable from their competitors’ because it delivers a strong brand identity as the music accompanies a “hero” to whom a number of men aspire. After the Metro Goldwyn Mayer shot a soft drone begins to reverberate, building up tension. Along with this drone, a very high, very soft, spine-tingling note is played as a car rolls up to a building. The atmospheric combination of sounds is partnered with an establishing shot of a building. This combinatination allows for the audience to be captivated and absorbed into the world of double O .

Join now!

The eerie background music is then punctuated by one of six script extracts: “This may be too much for a blunt instrument to understand.” This script extract is a simple statement and the ‘blunt instrument’ may be referring to James Bond’s reluctance to accept this particular mission and the complexitiy of the task envolved. It is read by Dame Judy Dench who plays the character “M”, one of Bond’s accomplicases, based in head quarters. This simple line is spoken in a slightly menacing way, underlining the film’s danger and sincerity. This perception is later added to, when the action ...

This is a preview of the whole essay