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Ashbourne Courswork

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Methodology In class we have been researching tourism and national parks. We have studied how tourism, due to national parks, has affected small market towns. Ashbourne, a small market town in the Peak District, is an example of this. As the Peak District is the most popular national park in the country we decided to visit Ashbourne, to see how tourism has affected the town. The aim of our visit to Ashbourne was to see how the town has changed and to find out the reasons behind this. To help me gain this information I have created four key questions: * How much does the popularity of the Peak District effect Ashbourne? * How do the local people feel about the situation? * Who is benefiting from tourism in Ashbourne? * Is Ashbourne more suitable for tourists or local people? I have asked these questions because they will enable me to establish how Ashbourne has changed and what effects the changes have made. To find out how Ashbourne has changed we used a number of methods. To help us get our information more accurate, we labelled different areas of Ashbourne sites 1-6. We firstly filled in a land-use map, which was a blank outline street map and filled in all the shops and businesses. We did this because it helped us to find out who the target audience were for each shop or business. ...read more.


1 person answered 'Yes', 7 people answered 'No' and 2 people said they 'Live out of Ashbourne'. This shows that the majority of shopkeepers in Ashbourne are grateful for tourism and prefer having visitors. The fifth question asked 'Due to the increase of tourism, do you believe your target audience has changed?' 4 people answered 'Yes' and 6 answered 'No'. This shows that the shopkeepers are more concerned about keeping the local people happy, rather than mainly tourists. The Sixth question asks 'In which months do you have the most customers?' 1 person answered 'Jan-Mar', 2 answered 'Apr-Jun', 6 answered 'July-Sep' and 1 answered 'Oct-Dec'. This shows that the most customers are in the summer holidays, which is the time when there are going to be lots of tourists. The final question we asked, question seven, asked 'On average how many customers do you have daily?' 0 shopkeepers answered '5-10 customers', 3 answered '11-19 customers' and 7 answered '20+ customers'. This shows that there are normally quite a few customers, on a daily basis, all year round. Appendix D After doing our initiative task, we did a pedestrian count. In site one there were 55 pedestrians, in Site two 70 pedestrians, Site three 50, Site four 38 pedestrians, Site five 32 pedestrians and in Site six there were 42 pedestrians. This shows that site two is the busiest and site five is the least busy. ...read more.


registrations - We should of walked together in a pattern so we did not return to a car we may have already taken the registration plate from If we completed the study again, we could have more time and a larger group. This would improve our results because more time means more information, and a larger group number means your group can split up and collect the data separately for the whole group. The results that helped us the most were the questionnaires. This was because these were people opinions and quite reliable. Some of the data we collected did not help. This was the Environment survey. Conclusion The aim of our visit to Ashbourne was to see how the town has changed and to find out the reasons behind this. Ashbourne has developed a great deal. There are a lot more visitors, there is a greater variety of shops (e.g. Climbing and walking equipment shops and lots of tea rooms) and there are now many facilities for tourists (e.g. Tea rooms, Cafes, Outdoor equipment shops and small parking facilities). The reasons for the increase in tourism to Ashbourne are honey-pot sites such as Dove dale and The Peak District National Park. It is apparent from the data collection that Ashbourne is now very popular and is a thriving market town. I think that in the future Ashbourne could be a possible honey pot site and will continue to grow because of its location. ...read more.

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