English Task 1

Belfast Zoo

Schools are encouraged to make full use of their visit by contacting the zoo’s education officer who will arrange both guided tours and education packs.

I find this leaflet attractive to look at for a number of reasons.  At first glance it is well designed; an A4 sheet of paper folded to produce separate ‘pages’ with each giving concise information about the zoo. The colours used are earthy, natural tones, which suggest to the reader jungle habitats and natural settings – a suggestion enhanced by the front page photograph of a majestic tiger.  The jungle theme is continued throughout the leaflet, with a brightly coloured border depicting snakes, butterflies, birds and flowers.  Whilst the clever positioning of the animal photographs, casually placed two on each page –break up the text, and gives balance to the over-all appearance of the leaflet. This leaflet is well thought-out, leading you progressively through all the attractions the zoo has to offer, whilst its clever use of colour, text and layout, grabs your attention- and holds it to the last page.

Join now!

The front of this leaflet would seem to imply that it is aimed at the tourist.  The word welcome is printed in four languages, with a personalized ‘Irish’ welcome at the bottom, but as you open it up, it soon becomes apparent that Belfast Zoo has something for everyone. The advertisers have made clever use of text; bold headlines grab your attention, while personalized wording tries, and succeeds in making you want to experience all that the zoo has to offer.  The writer realizing that readers have a short attention span, and don’t want to wonder through long ...

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