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Compare the way the two texts try to sell their holidays.

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Introduction

Media Coursework Compare the way the two texts try to sell their holidays. You should write about: * Layout * Pictures and imagery * Language Both texts, A and B are trying to sell their holidays, but not necessarily for the same age group of people. Text A is aimed at older people and families who want a quiet, fun, exotic holiday. However, text B is aimed at younger people aged 18-30. We can tell this by the way language, layout, and pictures are used. Text A uses formal language, whereas text B uses informal language. The layout of the two texts are completely different. The layout in text A is very colourful and the text is broken down into sections. This is trying to show there is not much writing to read. Similarly, this is the case with text B. Text A is laid out like a normal, every-day holiday, whereas text B, is laid out differently, like a secret document with the text tilted. This uses a different approach to advertise a holiday. This is trying to show that the article wants attention and is unique. The idea of the article being secret gives us the impression of the document being hidden from older families. ...read more.

Middle

Next to this map, there is information about the weather in Majorca. The temperatures of Majorca are compared with London. So when we look at this, it gives us the effect of Majorca being very hot because London is a rather cold place. Text A also has small pictures of relaxed beaches next to the list of resorts. This is trying to make us think that the beaches are like this in the resorts, but in reality they are different beaches. However, the extra pictures in text B shows images of young men and women in clubs drinking alcohol, a picture of a half naked man and woman with the hotel in the background and finally, a picture of a caf´┐Ż with images of women's legs. All these pictures emphasize sex and alcohol and the holiday is for both genders. Both texts use persuasive language that tries to make us want to adore the place before we even go there. Text A uses words like "unbeatable" and "everyone's dream" to describe the holiday itself. This suggests that the article is guaranteeing us to love the holiday, that the place is special to us. However, text B has a far more informal approach, the clubs are described as "banging" and beaches are the "dogs b". ...read more.

Conclusion

The beaches on this holiday are described like that of "baywatch", which makes us think of the attractive men and women like that of the programme. Whilst lying on the beach "you'll have something interesting to look at", which suggests the lifeguards on the beaches are very attractive and adds to the emphasis of the sex theme. The language in the text includes humour in some cases. For example, the cathedral is being described, and a sentence quotes "altogether now bless me father for I have sinned", which suggests humour but also suggests that we will sin if we go on this holiday, which again suggests the sex and alcohol. I think text B is most effective mainly because it is different from other articles. The way it is set out like a secret document and the text on an angle makes it more powerful. The pictures are more effective because they look much ore exiting and very different. The pictures in text A are all the same and when I look at them I get the feeling that I have seen them before on a different article. The language is used very differently in text B. It tells us information about the place but includes sarcasm and humour, which makes it more interesting. Overall, I think text B is the most effective. ?? ?? ?? ?? Barry Webster ...read more.

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