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I have analysed the techniques used by two different charities. Many of these were persuasive. The two charities need money to continue to help people in need. Finally I will conclude and explain which charity will be more successful.

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Introduction

Media Coursework I have analysed the techniques used by two different charities. Many of these were persuasive. The two charities need money to continue to help people in need. Finally I will conclude and explain which charity will be more successful. The first thing that catches the reader's eye is the size of picture. It is about 40% of the piece compared to 95% sized picture on the Amnesty leaflet. This may be done because you can tell alot from a picture. This means you can tell peoples emotions better on a picture than in some descriptive writing. They are meant to shock the reader, making them feel sympathy. The Shelter picture shows young males and females "bedding down in London". It is a wide shot showing lots of people sleeping in terrible conditions. This makes the readers feel guilty and think about how lucky they are to have a roof over their heads. The Amnesty picture is a close up on a young boys face, his emotions are sad his face is blank like he is dead. ...read more.

Middle

The shelter leaflet has a lot of repetition. This may be done so the emotive word stay in your mind in order to make the reader feel pity for the homeless people. The types of word repeated are: "young", "help" and "homelessness". More upsetting words are repeated in the Amnesty such as "torture" and "Firoz", which is the tortured boys name. They repeat this because you will be reminded of the picture and the gloomy look in his eyes; the reader will think about how much pain he has been through. Using the boy's first name would make you feel that you are part of his life, or a personal friend, making you believe that you need to, "Give as much as you can afford". Both organisations use emotive language in their leaflets. The words used in the shelter leaflet create sad, depressing and painful conations. These words may make the reader feel cold and think about the homeless people. ...read more.

Conclusion

The Shelter leaflet uses present tense. This may be because you feel they are the problems of today. It makes the reader feel involved. The facts box is in past tense. The Amnesty writing is in past tense. This might be done so you think more about what happened to "Firoz". The word "hard" is used in the shelter text. It has a double meaning. One of which is the TRUE fact. The other is that it is hard being homeless. This will make the reader think again about the troubles of the homeless people. Both the leaflets are formal. They address the problems in a sensible and mature way. This will then make the reader feel that they can trust the charity. Amnesty makes demands such as "DON'T LET THEM GET AWAY WITH IT". The reader may feel it is their duty to help them by giving cash! In conclusion I believe the reader will be more shocked by the Amnesty therefore will make more money. The Shelter leaflet will raise awareness about the homeless and increase support for the charity. Both leaflets are laid out in different ways but both are effective. Harry Dewhirst ...read more.

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