• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Is Conglomeration Good or Bad?

Extracts from this document...

Introduction

Title: Is Conglomeration Good or Bad? Have you ever wondered why there are more and more similar television shows being produced? Who owns the media? How do media companies actually make profit? Although media are everywhere in our life, we seldom give careful thought to these questions. Media, like all businesses, are profit-driven. Economics of mass media is the fundamental principle controlling the operation and production of media products. Due to economic constraints, increasing concentration of media ownership has created a society dominated by few hands of conglomerates. It is essential to assess the condition of contemporary media industry since our definition, interpretation, and understanding of the world is largely affected by the mass media. And this leads us to the central question to be explored in this essay: is conglomeration good or bad? In the following essay, I would examine and evaluate both the advantages and disadvantages of conglomeration, and also provide my personal perspective on this issue. We are exposed to all the different kinds of media everyday. Media not only facilitate communication between the sender and receiver, but also build up bridges for the public in the social world. In chapter two of "Media Society", the importance of the economic dimension of the media industry is being clearly introduced. ...read more.

Middle

Croteau and Hoynes explained explicitly the effect of increasing concentration of ownership on the political power under topic "Media Control and Political Power" in chapter two. In U.S, private interest largely control the media information system. A few conglomerates dominate the media industry and behave like a state information system. These conglomerates can use their news outlets to promote and disseminate ideas that favors certain parties and exclude ideas from opposing parties. It is my belief that this threatens the freedom of speech and undermines the "basic democratic right of citizens" as voices of minorities will be excluded from the media. (The Campaign for Press and Broadcasting Freedom, 2002) Audiences are not presented with diversified views; instead, we are presented with partial or even false truths delivered by conglomerates. We are merely behaving like puppets whose perceptions are controlled by conglomerates. I believe that conglomerates can even use cultural and financial strategies to influence public policy. In the article written by Dunbar, Lathrop and Morlino, it is stated that "communications industry has spent $1.1 billion since 1998 to affect election outcomes and influence legislation before Congree and the White House." (Dunbar, Lathrop, Morlino. 2004) The article fully investigates financial strategies which influence legislations of the media industry. ...read more.

Conclusion

Views of the opponents were seldom presented in the news. This worsens the condition and the South East Asian financial crisis soon began in July of 1997. I believe that the media is one of the major causes of the crisis. If conglomerates present positive images of the economy, investors will be optimistic and their business confidence will increase. This will further lead them to increase their level of investment and as a result, lead to economic growth. Again, the image of audiences behaving like puppets is vivid here. Our behaviour is directly shaped by the images conglomerations delivere to us. We can see that conglomeration can have great negative impacts on our society. It is therefore important to implement measures to protect public interest and enhance the rights of audiences. In my opinion, government should first of all implement legislations to stop the growing trend of conglomeration. And government should continue to promote public broadcating in order to serve public interest by presenting diversified viewpoints on current affairs and political issues. Citizens hould be informed of their basic communication rights. Ideally, the communication industry should represent diversified interests and opinions; voices of monorities should be heard. The issue of comglomeration should be addressed seriously in order to form a healthy communication environment. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Language investigation on two magazines, 'Top gear' and 'classic cars'

    Jeremy Clarkson uses italics to help him focus on aspects of his article, to help the reader have a better understanding of his introduction of other topics. The use of commas in betweens the sentences helps deliver the information to the reader easily, and will make it much easier for

  2. Free essay

    To what extent is the ownership of the media of any significance to audiences?

    However, with websites such as MySpace and YouTube the content becomes user generated, and it no longer matters who owns the website because anything can be posted, where as before only content deemed fit by a board of executives was allowed to be shown.

  1. Mini investigation on 'The Cheerleader' and 'Dracula'

    along with many others are lengthy, elaborated constructions that suit the adult audience. Even though this extract is written in the form of a diary entry and informal colloquial lexis is expected, because of the time period it was written in, old English is used thus there is a high level of formality.

  2. ICT AQA 2006-2008 Problem 1, Theme Park

    Font sizes such as 20 - 24 will make it able to use a more unusual font such as 'Shongz'. Map; The Map needs to be visible and be clear. I will have to enlarge the Map to give optimum clarity.

  1. who is 2 blame

    Two of the most powerful Old People in Soap, have, however, been the inimitable Dot and Ethel off EastEnders. Dot has lived a life that would make Job weep, with a no good bigamist husband, a murderous junkie son and now Ashley, the grandson from Hell.

  2. The mass media has played a major role in structuring public perceptions of crime ...

    These figures show how newspapers 'select' their reportings. Young once stated, during his research of the drug problems in 1970 that "Newspapers select events which are atypical, present them in a stereotypical fashion and contrast them against a backcloth of normality which is over typical". Cohen (1987) studied the 'Mods and Rockers' incidents of the 1960's.

  1. Most news is predictable

    to say information we already know, it's to waste time and because the classed as experts people automatically think they are right and we should believe and listen to them, but at the end of the day there just giving there opinion on the matter.

  2. Design of an ICT system

    Can be done, though. * Basic provided. Highlight text; choose required style to suit the text. Can be done, though. To be able to change font size e.g. bold, underlines or italic for headings, sub-headings and maybe normal text. * Good. Highlight text; choose required size to suit the text. Quite simple to use.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work