• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Is Conglomeration Good or Bad?

Extracts from this document...


Title: Is Conglomeration Good or Bad? Have you ever wondered why there are more and more similar television shows being produced? Who owns the media? How do media companies actually make profit? Although media are everywhere in our life, we seldom give careful thought to these questions. Media, like all businesses, are profit-driven. Economics of mass media is the fundamental principle controlling the operation and production of media products. Due to economic constraints, increasing concentration of media ownership has created a society dominated by few hands of conglomerates. It is essential to assess the condition of contemporary media industry since our definition, interpretation, and understanding of the world is largely affected by the mass media. And this leads us to the central question to be explored in this essay: is conglomeration good or bad? In the following essay, I would examine and evaluate both the advantages and disadvantages of conglomeration, and also provide my personal perspective on this issue. We are exposed to all the different kinds of media everyday. Media not only facilitate communication between the sender and receiver, but also build up bridges for the public in the social world. In chapter two of "Media Society", the importance of the economic dimension of the media industry is being clearly introduced. ...read more.


Croteau and Hoynes explained explicitly the effect of increasing concentration of ownership on the political power under topic "Media Control and Political Power" in chapter two. In U.S, private interest largely control the media information system. A few conglomerates dominate the media industry and behave like a state information system. These conglomerates can use their news outlets to promote and disseminate ideas that favors certain parties and exclude ideas from opposing parties. It is my belief that this threatens the freedom of speech and undermines the "basic democratic right of citizens" as voices of minorities will be excluded from the media. (The Campaign for Press and Broadcasting Freedom, 2002) Audiences are not presented with diversified views; instead, we are presented with partial or even false truths delivered by conglomerates. We are merely behaving like puppets whose perceptions are controlled by conglomerates. I believe that conglomerates can even use cultural and financial strategies to influence public policy. In the article written by Dunbar, Lathrop and Morlino, it is stated that "communications industry has spent $1.1 billion since 1998 to affect election outcomes and influence legislation before Congree and the White House." (Dunbar, Lathrop, Morlino. 2004) The article fully investigates financial strategies which influence legislations of the media industry. ...read more.


Views of the opponents were seldom presented in the news. This worsens the condition and the South East Asian financial crisis soon began in July of 1997. I believe that the media is one of the major causes of the crisis. If conglomerates present positive images of the economy, investors will be optimistic and their business confidence will increase. This will further lead them to increase their level of investment and as a result, lead to economic growth. Again, the image of audiences behaving like puppets is vivid here. Our behaviour is directly shaped by the images conglomerations delivere to us. We can see that conglomeration can have great negative impacts on our society. It is therefore important to implement measures to protect public interest and enhance the rights of audiences. In my opinion, government should first of all implement legislations to stop the growing trend of conglomeration. And government should continue to promote public broadcating in order to serve public interest by presenting diversified viewpoints on current affairs and political issues. Citizens hould be informed of their basic communication rights. Ideally, the communication industry should represent diversified interests and opinions; voices of monorities should be heard. The issue of comglomeration should be addressed seriously in order to form a healthy communication environment. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Free essay

    To what extent is the ownership of the media of any significance to audiences?

    If a person was to read a pro-conservative, anti-labour newspaper, their views would become bias towards the conservative party, because they are just reading prejudice opinions about the labour party. This is significant to the audience because it would be unfair for news to be reported only if it fit in with a certain propaganda grouping for example.

  2. The mass media has played a major role in structuring public perceptions of crime ...

    while the media continue to profit by reporting police and other law enforcement activity. I have chosen to look at the subject of deviancy amplification spirals as I feel it will have a major part in determining, investigating and evaluating my hypothesis.

  1. Language investigation on two magazines, 'Top gear' and 'classic cars'

    Orthography One of the most important aspects of an article is the first line. The first line 'I CAN'T QUITE REMEMBER...' is used to catch the attention of the reader. It will stand out to the reader and will draw him to the article; this is another way Jeremy Clarkson has looked to draw the reader to the article.

  2. Was the Wapping Revolution a Good Thing or a Bad Thing for British Journalism?

    He is an entrepreneur, and his drive for media domination was predominantly financial: he wished his media investments to be safe, and hoped to achieve this by dominating the market. Until 1986, most of the major London-based newspapers were operating directly out of Fleet Street.

  1. ICT AQA 2006-2008 Problem 1, Theme Park

    Enlarging the map means it will fit the created margin borders. The cause of this will give me the space to paste the image of Land of Mysteries and Monsters, and as a result will fit nicely, while being clear to view to the user.

  2. 'How is the recent broadcasting of the BBC documentary 'The Secret Policeman' relevant to ...

    Although this documentary was yet another portrayal of the problem-orientated Black, uniquely the 'revolting'19 and 'Appalling, racist revelations'20 were more optimistically acknowledged as White. The television documentary is based on questions of identity that engage with the construction of relationships between subject, audience and the camera or narrator.

  1. Explain the concept of 'Moral Panics' and examine the claim that the media generate ...

    supports this relativist view and uses culture to illustrate how deviance is subjective. She explains how many cultures prior to Western contact held definitions of normality which were out of accord with existing Western values. However, once the cultures made contact, the Western interlopers would redefine the indigenous cultures' perceptions of normality and deviance.

  2. I have been asked by Going Places Travel agents to create a presentation for ...

    Information Pages 1. ...The Big Five page. This will contain information on the big 5 as a group. This will also contain links to a page for each of the big 5. The Big 5 Pages i. ...Lion page. This will contain information on the Lion itself, as well as an image.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work