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Is Conglomeration Good or Bad?

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Title: Is Conglomeration Good or Bad? Have you ever wondered why there are more and more similar television shows being produced? Who owns the media? How do media companies actually make profit? Although media are everywhere in our life, we seldom give careful thought to these questions. Media, like all businesses, are profit-driven. Economics of mass media is the fundamental principle controlling the operation and production of media products. Due to economic constraints, increasing concentration of media ownership has created a society dominated by few hands of conglomerates. It is essential to assess the condition of contemporary media industry since our definition, interpretation, and understanding of the world is largely affected by the mass media. And this leads us to the central question to be explored in this essay: is conglomeration good or bad? In the following essay, I would examine and evaluate both the advantages and disadvantages of conglomeration, and also provide my personal perspective on this issue. We are exposed to all the different kinds of media everyday. Media not only facilitate communication between the sender and receiver, but also build up bridges for the public in the social world. In chapter two of "Media Society", the importance of the economic dimension of the media industry is being clearly introduced. ...read more.


Croteau and Hoynes explained explicitly the effect of increasing concentration of ownership on the political power under topic "Media Control and Political Power" in chapter two. In U.S, private interest largely control the media information system. A few conglomerates dominate the media industry and behave like a state information system. These conglomerates can use their news outlets to promote and disseminate ideas that favors certain parties and exclude ideas from opposing parties. It is my belief that this threatens the freedom of speech and undermines the "basic democratic right of citizens" as voices of minorities will be excluded from the media. (The Campaign for Press and Broadcasting Freedom, 2002) Audiences are not presented with diversified views; instead, we are presented with partial or even false truths delivered by conglomerates. We are merely behaving like puppets whose perceptions are controlled by conglomerates. I believe that conglomerates can even use cultural and financial strategies to influence public policy. In the article written by Dunbar, Lathrop and Morlino, it is stated that "communications industry has spent $1.1 billion since 1998 to affect election outcomes and influence legislation before Congree and the White House." (Dunbar, Lathrop, Morlino. 2004) The article fully investigates financial strategies which influence legislations of the media industry. ...read more.


Views of the opponents were seldom presented in the news. This worsens the condition and the South East Asian financial crisis soon began in July of 1997. I believe that the media is one of the major causes of the crisis. If conglomerates present positive images of the economy, investors will be optimistic and their business confidence will increase. This will further lead them to increase their level of investment and as a result, lead to economic growth. Again, the image of audiences behaving like puppets is vivid here. Our behaviour is directly shaped by the images conglomerations delivere to us. We can see that conglomeration can have great negative impacts on our society. It is therefore important to implement measures to protect public interest and enhance the rights of audiences. In my opinion, government should first of all implement legislations to stop the growing trend of conglomeration. And government should continue to promote public broadcating in order to serve public interest by presenting diversified viewpoints on current affairs and political issues. Citizens hould be informed of their basic communication rights. Ideally, the communication industry should represent diversified interests and opinions; voices of monorities should be heard. The issue of comglomeration should be addressed seriously in order to form a healthy communication environment. ...read more.

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