Katy Perry doesn’t have time to make this web and it unlikely for her to know how to make a website, so it is made by specialist so it can look at his best. The aim of this website is to make Katy Perry more known whether to fans or non-fans; this could alter the album sales and merchandise under her name.
In the homepage there is a banner at the top saying her name also selling the single “the one that got away” under the banner, there are links to take you to see videos, photos, ringtones, news and tour dates. As you scroll down there are links to other websites that relate to the musician. This page involves YouTube and twitter.
What I like about this site is that you can download the Katy Perry app also can download ringtones, there is a Katy Perry forum for fans to interact with the star which is in another website, if the fan is really fanatic the more time she/he spends on the web the higher the probability that they will buy one of the product or services that they offer.
On the website there is a biography on the singer for extra information, there is also tour dates to see her in a concert. For further information there are link to YouTube, Twitter, Facebook, MySpace and Ping.
How is the artist represented?
as soon as you open the page, you see a banner and Katy Perry is pictured looking up; a symbol of her being a hopeful person who is humble, can look up to people and visions the future. When I saw the video below the banner I saw her personality as a normal, sociable fun person who likes to perform for the fans and also a hardworking woman.
When I look at the latest tweets I see she loves her fans, in one of her tweets she says “Really loved the warmness of the people in Jakarta the most, made for a really great time...”
I don’t think she is stereotyped by her gender, I think this because in her songs she doesn’t really represent a normal girl, and she doesn’t always talk about love like other female artist she also talks about having fun and living life (T.G.I.F and California girls music video ). She is the very opposite of stereotype of the female gender.
User Experience
The websites gives a range of apps a good way to retain f people to coming back to the website; this would be more effective on fans. The website also sells merchandise like t-shirts and her official perfume. I think that the homepage contains the most programmes in a webpage. When you navigate through the site it keeps informed on what the superstar in up to. The site has normal features like videos of her songs but to make it the official Katy Perry website they have website of her back stage making a music video or practising for her concert. The user can interact by leaving comments. It is very to hard to see a celebrity face to face which the same as the speaking to you however this site offers the opportunity to communicate with Katy.
Since the website gives you information about where she is doing her next concert; the user can interact by buying a ticket.
In the homepage adverts are almost everywhere as soon as you get open the webpage you can see ‘buy new single’ and ‘teenage dream – buy album’. At the sides the website is displaying the new single that could be purchased from here (see picture below) and under there is the Katy Perry mobile app that is available. At the bottom there are Katy Perry make up (see below).
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Successfulness
This is website is very easy to navigate and appeals to any user not just fans (although it is more effective on fans because they are the ones that are going to buy the products), I am not a fan but I feel that this reflect on the singer very deeply. To the other function of the website which is to make her more famous and sell the merchandise available; it does that efficiently.
