• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Newspapers may appear to be run by professional managers and journalists but, in reality, it is he owners who wield ultimate power."

Extracts from this document...

Introduction

Essay Question: "Newspapers may appear to be run by professional managers and journalists but, in reality, it is he owners who wield ultimate power." Discuss this statement with reference to sociological evidence and argument. T he controversy of media imperialism questions us as to whether a certain medium (in this case, the newspaper - tabloid, broadsheet, hybrid) is controlled by the publication owner or the managers/editors-in-chief/journalists. They both deliver news and make it possible to be accessed by the reading-public. Proprietors own publication companies and administer the content of the media through a set agenda. Media practitioners are the workers within the business. They operate inside a framework of constructed agreement. Others may believe that the control of media is possessed by the owners, whilst others think that it is the journalists/managers who decide what is to be put in the medium. This issue will be scrutinised by looking at the dissimilar models and related concepts; providing exemplified statements; and finding out if there's a significant connection between them. "The class which has the means of material production has control at the same time of the means of mental production...they regulate the production of the ideas of their age: thus their ideas are the ruling ideas of the epoch." ...read more.

Middle

The MM views the society as two distinct groups namely: the capitalists and the proletariat, whereas the hegemonic considers society to have endless types of groups and positions. For this reason, the two models have different aims and target groups in the general society. The MM adapts the content, taking into account their main their interests; HM - provides articles which can appeal even at the lowest common denominator (the working class of the society). Owners tailor the out coming news from a set backbone/structure for their own welfare and benefit. Media practitioners consciously choose articles to be published. They take into consideration - immediacy and the reliability of sources. While the reading-public are more interested in true-to-life stories. They are being shaped by the owners of the press on what they should be reading about. However, the pluralists would argue that it is the readers that hold the ultimate power. This is logical since owners want to gain more profit out of the publications they disseminate. In 1997, the editor-in-chief of The Daily Mail placed the blame for the tragedy on not just the media institutions that constantly filled their papers with stories about Diana, but on the public who bought and craved for such stories. ...read more.

Conclusion

The editors will tend to publish things that support the agenda of the owners, the owners will demand things that boost their income whilst pleasing their supporters, and the readers will only buy what appeals to them. Undeniably speaking, all the three parties have the power to decide what is to be put in the media. Based on the reasons and weighing out of the models, the Manipulative Model still has the final decision for the output of the medium. Owners/proprietors and the government purposely select apt news for publication that suits their interests and benefits them - at the same time, shaping the society on what they should read in the newspapers. They deliberately choose what ideas could possibly fit in the current events to make it successful and later on develop it into a more controlled way. Indeed, the Marxist's saying: "The class which has the means of material production has control at the same time of the means of mental production...they regulate the production of the ideas of their age: thus their ideas are the ruling ideas of the epoch." Marx, The German Ideology, p. 39 ?? ?? ?? ?? The Mass Media: Sociology Essay Mark Casumpang Year XII - MGO ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. The mass media has played a major role in structuring public perceptions of crime ...

    And if I am going after sensitive information I will try to protect my sources, i.e. the questionnaire will be strictly confidential and anonymous to all participants. Concepts that were operationalised into my questionnaire were that of moral panic, Desensitation and deviance amplification spiral.

  2. I am going to investigate and compare a few of these newspapers, showing the ...

    The average size of the text in the Daily Mail is about point size 10 I think that, because they don't need as many pictures on a page and that as it is bigger it is easier to see the text The other newspaper, The East Kent Gazette, is roughly the same as the KM Extra.

  1. applied science fire project

    Dazzling: 1500 �C (2730 �F) Fire fighting services are provided in most developed areas to extinguish or contain uncontrolled fires. Trained fire-fighters use Fire apparatus, water supply resources such as water mains and fire hydrants or they might use A and B class foam depending on what is feeding the fire.

  2. who is 2 blame

    Read what Year 11 had to say about gender issues and the recent Olympics coverage here. Role Models It is undeniable that the media shapes our conceptions of what it means to be male or female. We encounter many different male and female role models in the course of a day's media consumption.

  1. Most news is predictable

    Believe it or not but he repeats what's happened again to fill in time and for the newly tuned viewers. After that just like at the beginning of the show the screen changes to the map of the Area of London that got hit, again John does a voice over

  2. Writing Skills for Journalists - an insight in to the strange fascination that ...

    Jetliners and crashed them into the two World Trade Center in New York City. As these terrorist attacks occurred, a larger -than -life poster for the film " Collateral Damage" loomed over the Brooklyn Bridge. As pedestrians fled the crumbling building pouring over the bridge into Brooklyn, many were caught

  1. Is the ideology of media blame really justified in present day society?

    child's innate desire to experience the 'forbidden' world of television and film. The Parents are being drafted into the front lines, fighting it out in the private trenches of their living room. The government can be seen to use the 'v' chip as a way of shifting responsibility to the parents.

  2. 'How is the recent broadcasting of the BBC documentary 'The Secret Policeman' relevant to ...

    Finally, the exoneration of Institutional Britain was enabled through the report's focus into future containment, policing and inquiries. The report pattern of Black mob, Black crime and Black prevention was typical of a whole generation's instinctive approach to Black Britain.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work