The text that I am analysing is an advert for the Kellogg's company, found in a 1930s woman's magazine.
Kirsty Maccallum 28/10/03
Text Analysis
The text that I am analysing is an advert for the Kellogg’s company, found in a 1930s woman’s magazine. The intended audience is women in general and the purpose is to encourage women to give their husbands Kellogg’s to ensure he will be “working happily and well”. The women were to convert this information onto their husbands. The text is broken up into separate chunks; this manipulates the reader so they believe that the text is shorter. This is a good idea because if a reader feels that an advert or article is too long they will be put off and decide against reading ahead. The advert is written to be read by the audience casually, rather than being broadcast via radio or to a group of people. The register of the text is informal as the author writes in the first person as if he is actually conversing with the reader. For example, the use of “you” throughout the text.
The author does not use any esoteric field specific lexis in the text; I believe this is because the intention of the advert is to attract as many consumers as possible so the text should be aimed at everyone instead of a minority. He does however use idioms throughout the text. For example, “He’s on the beam all right” meaning that he is happy and alert. Idioms are used in the text again to relate with the intended audience. These were the usual day-to-day phrases that they used.