How do Charity Organisation mailshots try to persuade you to send donations? Refer closely to one example.

The first 200 words of this essay...

How do Charity Organisation mailshots try to persuade you to send donations? Refer closely to one example.

Charity Organisation mailshots use a variety of methods to try to persuade readers to donate money to their organisations. Although they use a variety, all charities use the same or similar methods including a letter to begin saying 'Dear friend or reader' and asking you to spare them some of your time. Also they include information leaflets which include figures and statistics that often tell case histories with photographs which usually have happy endings to make you feel a more personal link to who you would be helping with your donation. The letters and information leaflets usually include emotive language and important phrases are usually in bold so they stand out. Free items such as pens are included to encourage the reader to open the envelope and emotive language or puns are used to catch the reader's eye when they are looking through the post.

To investigate this further I have a chosen an individual mailshot sent by the charity MENCAP which helps people with learning disabilities. The mailshot included an envelope, a letter, a survey and an envelope to